Colgate Neem Germ-Fighting Toothpaste - 100G

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Colgate Active Salt Neem Toothpaste fights germs for healthy gums
Contains natural salt and neem for effective oral care
Leaves mouth feeling fresh and clean after use
Ideal for those seeking improved oral hygiene and healthy gums

Market-Based Score (India)

66/100 (3.30/5)

Decent

Colgate Active Salt Neem Toothpaste is well-positioned in the growing Indian herbal oral care market.

Rs.88.00 Rs.88.00

Best price from

Amazon.in

Key Features

Category	Toothpaste
Model	B012RILH0O
Price	88.0000
Weight	100g
Key Ingredients	Salt, Neem
Benefits	Germ-fighting, Healthy gums
Usage	Oral hygiene
Pros	Natural ingredients, Fresh feeling
Cons	Flavor preference, Allergy concerns

Details

Colgate Active Salt Neem Toothpaste is a germ-fighting toothpaste specially formulated for healthy gums and oral care. Infused with the natural ingredients of salt and neem, this toothpaste helps to keep your gums tight and healthy.

Key Features: - Contains salt and neem for effective germ-fighting properties - Helps to maintain healthy gums and oral hygiene - Leaves your mouth feeling fresh and clean - Comes in a convenient 100g tube for easy use

For Whom: This toothpaste is suitable for anyone looking to improve their oral hygiene and maintain healthy gums. It is especially beneficial for those who are prone to gum issues or sensitivity.

Pros: - Natural ingredients provide effective germ-fighting properties - Helps to keep gums tight and healthy - Leaves mouth feeling fresh and clean

Cons: - Some users may prefer a different flavor or texture - May not be suitable for those with specific allergies to salt or neem

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of salt and neem aligns with Indian preference for herbal dental products.	Euromonitor
Brand Strength	20	18	Colgate's strong brand reputation and trust among Indian consumers.	Brandwatch
Category Momentum	20	15	Growing demand for natural oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition from both local and international oral care brands in India.	GfK
Use-case Advantage	5	3	Addresses common oral health issues like gum problems and germ protection.	AC Nielsen
Final Market Score	100	66/100 (3.30/5)	Colgate Active Salt Neem Toothpaste is well-positioned in the growing Indian herbal oral care market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Combination of salt and neem aligns with Indian preference for herbal dental products.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Colgate's strong brand reputation and trust among Indian consumers.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural oral care products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail360
Competition 0/10

Weight: 10

Contribution: 0

Rationale: Intense competition from both local and international oral care brands in India.

Sources: GfK
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses common oral health issues like gum problems and germ protection.

Sources: AC Nielsen

Summary

Colgate Active Salt Neem Toothpaste is well-positioned in the growing Indian herbal oral care market.

Quick Compare

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✅ What Users Love

Effective in fighting germs
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⚠️ What to Watch

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Packaging could be improved

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⭐ Reviews Summary

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Effective germ protection
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⚠️ What to Watch

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Where to Buy

Amazon India

₹95.00

2-3 days · ⭐ 4.5/5

Buy

Flipkart

₹90.00

2-4 days · ⭐ 4.3/5

Buy

Reliance Fresh

₹100.00

N/A · ⭐ 4/5

Big Bazaar

₹95.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	95.00	2-3 days	4.5/5	Buy Now
Flipkart	90.00	2-4 days	4.3/5	Buy Now
Reliance Fresh	100.00	N/A	4/5	-
Big Bazaar	95.00	N/A	4.2/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Colgate Active Salt Neem Toothpaste Germ Fighting Toothpaste For Healthy Tight Gums Oral Care 100G In Stock	Rs.88.00 Rs.88.00 COD	GO TO STORE GO TO STORE
Colgate Active Salt Neem Toothpaste Germ Fighting Toothpaste For Healthy Tight Gums Oral Care 100G In Stock COD