Colgate Batman Electric Toothbrush - Kids Soft Bristles
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Vibrant Batman design makes brushing fun for kids aged 3+
- Extra soft bristles provide gentle cleaning for young teeth and gums
- Slim handle designed for easy grip and control by small hands
- Replaceable batteries ensure long-lasting use for effective cleaning
Market-Based Score (India)
76/100 (3.80/5)
Good value Colgate Batman Kids Electric Toothbrush holds strong in the growing Indian kids oral care segment.
Key Features
Category | Toothbrush |
---|---|
Design | Batman |
Age Range | 3 years and older |
Bristles | Extra soft |
Handle | Slim for easy grip |
Power | Battery powered |
Batteries | Replaceable |
Pros | Fun design, gentle cleaning, easy control |
Cons | Small for older kids/adults, frequent battery replacement |
Details
Key Features: - Battery powered electric toothbrush with vibrant Batman design - Extra soft bristles for gentle cleaning on young teeth and gums - Slim handle designed for easy grip and control for small hands - Includes replaceable batteries for long-lasting use
For whom: - Designed for kids aged 3 years and older - Perfect for children who are fans of Batman and need encouragement to brush regularly - Ideal for parents looking for an effective and fun way to teach proper oral hygiene habits to their kids
Pros: - Vibrant design makes brushing fun for kids - Extra soft bristles provide gentle cleaning for young teeth and gums - Slim handle allows for easy grip and control - Battery powered for effective cleaning
Cons: - May be too small for older children or adults - Batteries may need to be replaced frequently for optimal performance
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Age-appropriate design and extra soft bristles cater well to the target age group. | GfK |
Brand Strength | 20 | 18 | Colgate is a trusted brand in India known for quality oral care products. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for kids oral care products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar electric toothbrushes in the market. | Nielsen |
Competition | 10 | 8 | Facing competition from other established kids' electric toothbrush brands in India. | Statista |
Use-case Advantage | 5 | 5 | Battery-powered feature makes brushing fun and easier for kids. | Kantar |
Final Market Score | 100 | 76/100 (3.80/5) | Colgate Batman Kids Electric Toothbrush holds strong in the growing Indian kids oral care segment. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Age-appropriate design and extra soft bristles cater well to the target age group.Sources: GfK -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Colgate is a trusted brand in India known for quality oral care products.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for kids oral care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar electric toothbrushes in the market.Sources: Nielsen -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established kids' electric toothbrush brands in India.Sources: Statista -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Battery-powered feature makes brushing fun and easier for kids.Sources: Kantar
Summary
Colgate Batman Kids Electric Toothbrush holds strong in the growing Indian kids oral care segment.
Quick Compare

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Fun Batman design encourages kids to brush
- Extra soft bristles are gentle on children's teeth and gums
- Battery-powered for easy and effective brushing
⚠️ What to Watch
- Some users reported the battery life being short
- Replacement batteries can be expensive
- Limited age range of 3+ may not cater to all children

Rs.7,799.00
⭐ Reviews Summary
✅ What Users Love
- Great taste and flavor options
- Mixes well with liquids
- Effective in muscle recovery and growth
⚠️ What to Watch
- Can be a bit pricey compared to other brands
- Some users experienced digestive issues
- Texture can be a bit gritty

Rs.360.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fresh breath for up to 18 hours
- Promotes white teeth
- Value pack of 4 for convenience
⚠️ What to Watch
- Some users found the taste too strong
- Packaging could be improved for easier dispensing
- Not suitable for sensitive teeth
Where to Buy
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