Colgate Plax Fresh 500ml
Smart Rank ⓘ
81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Alcohol-free formula gentle on gums for a refreshing mouthwash experience
- Effectively fights germs and bacteria to maintain oral hygiene
- Leaves mouth feeling fresh and clean for long-lasting freshness
- Convenient and easy-to-use option for anyone seeking alcohol-free oral care
Market-Based Score (India)
76/100 (3.80/5)
Good value Colgate Plax Peppermint Mouthwash positioned well in growing Indian oral care market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 5,611 |
Total / Avg | 4.40★ | 5,611 |
Consensus:
4.40★ from 5,611 total reviews
Key Features
Category | Mouthwash |
---|---|
Alcohol | 0% |
Volume | 500 Ml |
Price | 360.0000 |
Key Features | Alcohol-free, fights germs, prevents bad breath |
Pros | Gentle on gums, fresh feeling, easy to use |
Cons | May prefer alcohol for stronger sensation |
Details
Colgate Plax Pepper Mint Mouthwash is a refreshing and effective mouthwash that helps fight germs and bacteria without the use of alcohol. Its unique formula leaves your mouth feeling clean and fresh, and helps prevent bad breath.
Key Features: - Alcohol-free formula - Helps fight germs and bacteria - Leaves mouth feeling clean and fresh - Helps prevent bad breath
For whom: This mouthwash is suitable for anyone looking for an effective and alcohol-free way to maintain oral hygiene and fresh breath.
Pros: - Alcohol-free formula is gentle on gums - Helps fight germs and bacteria - Leaves mouth feeling fresh and clean - Convenient and easy to use
Cons: - Some users may prefer a mouthwash with alcohol for a stronger cleaning sensation
Key Features: - Alcohol-free formula - Helps fight germs and bacteria - Leaves mouth feeling clean and fresh - Helps prevent bad breath
For whom: This mouthwash is suitable for anyone looking for an effective and alcohol-free way to maintain oral hygiene and fresh breath.
Pros: - Alcohol-free formula is gentle on gums - Helps fight germs and bacteria - Leaves mouth feeling fresh and clean - Convenient and easy to use
Cons: - Some users may prefer a mouthwash with alcohol for a stronger cleaning sensation
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Alcohol-free and peppermint flavor align well with Indian consumer preferences. | Euromonitor |
Brand Strength | 20 | 18 | Colgate is a trusted brand with strong presence in India. | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for oral care products in Indian market. | Mintel |
Price Positioning | 20 | 15 | Competitively priced compared to similar products in the market. | Retail360 |
Competition | 10 | 5 | Facing competition from local and international mouthwash brands. | MarketWatch |
Use-case Advantage | 5 | 3 | Effective for maintaining oral hygiene and fresh breath. | Dentist India |
Final Market Score | 100 | 76/100 (3.80/5) | Colgate Plax Peppermint Mouthwash positioned well in growing Indian oral care market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Alcohol-free and peppermint flavor align well with Indian consumer preferences.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Colgate is a trusted brand with strong presence in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for oral care products in Indian market.Sources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 5/10
Weight: 10Contribution: 5Rationale: Facing competition from local and international mouthwash brands.Sources: MarketWatch -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Effective for maintaining oral hygiene and fresh breath.Sources: Dentist India
Summary
Colgate Plax Peppermint Mouthwash positioned well in growing Indian oral care market.
Quick Compare

Rs.360.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing peppermint flavor
- Alcohol-free formula is gentle on the mouth
- Effective in freshening breath
⚠️ What to Watch
- Some users may find the taste too strong
- Bottle design could be improved for easier pouring
- May not provide long-lasting freshness for some individuals

Rs.2,990.00
⭐ Reviews Summary
✅ What Users Love
- Provides superior support for neck pain relief
- Comfortable cushioning for the neck
- Good quality material used
⚠️ What to Watch
- May be too firm for some users
- Size may not fit all car seats
- Limited color options available

Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Organic ingredients
- Paraben & sulphate free
- Suitable for both men & women
⚠️ What to Watch
- Strong herbal scent may not be liked by everyone
- Some users found it drying for their hair
- Packaging could be improved
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Colgate Plax Pepper Mint Mouthwash 0 Alcohol 500 Ml Pack Of 1
In Stock
|
Rs.267.00 Rs.360.00 COD
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GO TO STORE GO TO STORE |
Colgate Plax Pepper Mint Mouthwash 0 Alcohol 500 Ml Pack Of 1
In Stock
COD
|