Spraymintt Icymint Freshness - 15g

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy instant freshness with 175 sprays of Spraymintt Mouth Freshener, perfect for on-the-go oral hygiene.
  • With zero calories, this mouth freshener allows you to enjoy a refreshing breath without any guilt.
  • The Icymint flavor offers a cool and invigorating experience, keeping your breath fresh throughout the day.
  • This pack of 2 ensures you have a long-lasting supply, making it ideal for daily use and travel convenience.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with unique features positioned well in growing oral hygiene market.
Rs.178.20 Rs.198.00
Best price from Amazon.in Amazon.in
Key Features
Category Mouth Freshener
Flavor Icymint
Sprays 175
Calories Zero
Pack Size 2
Weight 15g
Details
Spraymintt Mouth Freshener is a convenient and effective way to freshen your breath on-the-go.

Key Features: - 175 sprays for instant and long-lasting freshness - Zero calories for guilt-free enjoyment - Icymint flavor for a refreshing experience - Pack of 2 for extended use

For whom: This mouth freshener is ideal for anyone looking to maintain their oral hygiene and keep their breath fresh throughout the day.

Pros: - Portable and easy to use - Refreshing flavor - Long-lasting freshness - Zero calories

Cons: - Some may find the flavor too strong - May not be suitable for individuals with sensitive teeth or gums

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique combination of long-lasting freshness and zero calories appeals to health-conscious consumers. Nielsen
Brand Strength 20 18 Established brand with loyal customer base in the oral care segment. Euromonitor
Category Momentum 20 15 Growing demand for convenient oral hygiene products in Indian market. Mintel
Price Positioning 20 14 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing moderate competition from established and emerging oral hygiene brands. Statista
Use-case Advantage 5 3 Convenient pocket-sized packaging ideal for on-the-go freshness. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with unique features positioned well in growing oral hygiene market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique combination of long-lasting freshness and zero calories appeals to health-conscious consumers.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base in the oral care segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient oral hygiene products in Indian market.
    Sources: Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and emerging oral hygiene brands.
    Sources: Statista
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient pocket-sized packaging ideal for on-the-go freshness.
    Sources: Kantar
Summary
Strong brand with unique features positioned well in growing oral hygiene market.

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Price Comparison

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Rs.178.20 Rs.198.00

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Spraymintt Mouth Freshener Mukhwas Breath Freshener Oral Hygiene 175 sprays of instant long lasting with Zero Calories Freshness Icymint flavour 15g Pack of 2

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Rs.178.20 Rs.198.00