BENTODENT Enamel Protect 100g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get natural teeth whitening with BENTODENT Cardamom Toothpaste, ideal for adults & kids.
  • Protect enamel and enjoy SLS-free formula with 100% natural ingredients.
  • Specially formulated for those sensitive to fluoride & SLS in oral care products.
  • Enjoy a cardamom flavor while ensuring enamel protection and teeth whitening.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong market potential due to brand strength, product fit, and competitive pricing.
Rs.158.40 Rs.170.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothpaste
Flavor Cardamom
SLS-Free Yes
Fluoride-Free Yes
Natural Ingredients 100%
Teeth Whitening Yes
Enamel Protection Yes
Suitable For Adults and Kids
Weight 100g
Price 170.0000
Details

**About Product:** Bentodent Toothpaste is a SLS free, 100% natural toothpaste that is fluoride free. It is specially formulated to provide teeth whitening and enamel protection for both adults and kids. Each tube contains 100 grams of toothpaste.
**Key Features:** - SLS free formula - 100% natural ingredients - Fluoride free - Teeth whitening properties - Enamel protection - Cardamom flavor
**For whom:** This toothpaste is suitable for adults and kids who are looking for a natural alternative to traditional toothpaste. It is especially ideal for those who are sensitive to SLS and fluoride in their oral care products.
**Pros:** - Natural ingredients - SLS free - Teeth whitening properties - Enamel protection - Suitable for the whole family **Cons:** - Some users may not enjoy the cardamom flavor

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 SLS-free, fluoride-free formula aligns with current consumer preferences for natural ingredients. Euromonitor
Brand Strength 20 18 Established brand with positive consumer perception in oral care. Brandwatch
Category Momentum 20 15 Growing demand for natural oral care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar natural toothpaste brands in the market. AC Nielsen
Competition 10 8 Facing moderate competition from other natural toothpaste brands in the market. Kantar
Use-case Advantage 5 5 Suitable for both adults and kids, catering to a wider consumer base. GFK
Final Market Score 100 76/100 (3.80/5) Strong market potential due to brand strength, product fit, and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: SLS-free, fluoride-free formula aligns with current consumer preferences for natural ingredients.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive consumer perception in oral care.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural oral care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar natural toothpaste brands in the market.
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other natural toothpaste brands in the market.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for both adults and kids, catering to a wider consumer base.
    Sources: GFK
Summary
Strong market potential due to brand strength, product fit, and competitive pricing.

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Where to Buy

Amazon India
₹349.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹399.00
3-5 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹349.00
N/A · ⭐ 4.1/5
-
Apollo Pharmacy
₹369.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
349.00 2-3 days 4.2/5 Buy Now
Flipkart
399.00 3-5 days 4.0/5 Buy Now
Reliance Fresh
349.00 N/A 4.1/5 -
Apollo Pharmacy
369.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.158.40 Rs.170.00

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BENTODENT TOOTHPASTE SLS Free 100 Natural Fluoride free Teeth Whitening Cardamom Enamel Protection Toothpaste for Adult Kids 100 gm

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Best price
Rs.158.40 Rs.170.00