Edinora SensiGum Toothpaste - 90g

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Relieves sensitivity and bleeding gums
Freshens breath effectively
Promotes healthy gums
Free from harsh chemicals and additives

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong market potential due to brand strength, unique features, and competitive pricing.

Rs.239.00 Rs.294.00

Best price from

Amazon.in

Key Features

Category	Toothpaste
Model	B0B42PL934
Price	294.0000
Key Ingredients	Ayurvedic ingredients
SLS Free	Yes
Paraben Free	Yes
Benefits	Sensitive teeth, bad breath, healthy gums
Usage	Everyday use
Pros	Relief for sensitive teeth and gums
Cons	Strong taste of Ayurvedic ingredients
Foaming	Low foam due to no SLS

Details

Edinora Sensipro Ayurvedic toothpaste is specially formulated for those with sensitivity and bleeding gums. It is free from SLS and parabens, making it safe and gentle for everyday use.

Key Features: - Formulated with Ayurvedic ingredients known for their healing properties - Helps with sensitive teeth, bad breath, and promotes healthy gums - No harsh chemicals or artificial additives

This toothpaste is suitable for individuals who suffer from sensitivity, bleeding gums, or simply want to maintain good oral health without using harsh chemicals.

Pros: - Provides relief for sensitive teeth and gums - Helps with bad breath - Promotes healthy gums and overall oral health

Cons: - Some may find the taste of Ayurvedic ingredients to be strong at first - May not foam as much as traditional toothpaste due to the absence of SLS

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key concerns of sensitivity, bleeding gums, and bad breath without harmful chemicals.	The Economic Times, Hindustan Times
Brand Strength	20	18	Established brand with a focus on Ayurvedic oral care solutions.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural oral care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic toothpaste brands in the market.	Livemint, Business Today
Competition	10	8	Facing competition from established Ayurvedic and sensitivity toothpaste brands in the market.	The Hindu, Financial Express
Use-case Advantage	5	5	Unique formulation catering to individuals with sensitive teeth and gum issues.	India Today
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength, unique features, and competitive pricing.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Addresses key concerns of sensitivity, bleeding gums, and bad breath without harmful chemicals.

Sources: The Economic Times, Hindustan Times
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with a focus on Ayurvedic oral care solutions.

Sources: Brand Equity, Business Standard
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural oral care products in Indian market.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar Ayurvedic toothpaste brands in the market.

Sources: Livemint, Business Today
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from established Ayurvedic and sensitivity toothpaste brands in the market.

Sources: The Hindu, Financial Express
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Unique formulation catering to individuals with sensitive teeth and gum issues.

Sources: India Today

Summary

Strong market potential due to brand strength, unique features, and competitive pricing.

Quick Compare

Edinora SensiGum Toothpaste - 90g

Rs.294.00

⭐ Reviews Summary

✅ What Users Love

Effective for sensitivity and bleeding gums
No SLS or parabens
Promotes healthy gums

⚠️ What to Watch

Taste may not be appealing to some
Texture may be gritty for some users
Packaging could be improved

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⭐ Reviews Summary

✅ What Users Love

Gentle on the scalp and hair, suitable for sensitive skin.
Creates a rich lather while being sulfate-free.
Leaves hair feeling soft and manageable after use.

⚠️ What to Watch

Some users report it doesn't cleanse as thoroughly as traditional shampoos.
May require a larger amount for longer hair.
Fragrance may not be appealing to all users.

Ben Gay Pain Relief Cream - 113g

Rs.1,599.00

⭐ Reviews Summary

✅ What Users Love

Provides fast pain relief
Long-lasting effect
Easy to apply

⚠️ What to Watch

Strong menthol smell
May cause skin irritation for some users
Expensive compared to other pain relief creams

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✅ What Users Love

Improves skin elasticity and hydration
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⚠️ What to Watch

Some users report no noticeable results
Higher price point compared to similar products
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Where to Buy

Amazon India

₹299.00

2-3 days · ⭐ 4.2/5

Buy

Flipkart

₹349.00

3-5 days · ⭐ 4.0/5

Buy

Apollo Pharmacy

₹320.00

N/A · ⭐ 4.3/5

Reliance Fresh

₹310.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	299.00	2-3 days	4.2/5	Buy Now
Flipkart	349.00	3-5 days	4.0/5	Buy Now
Apollo Pharmacy	320.00	N/A	4.3/5	-
Reliance Fresh	310.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Edinora Sensipro Ayurvedic toothpaste for sensitivity bleeding gums No SLS Parabens sensitive teeth bad breath For healthy gums 90g In Stock	Rs.239.00 Rs.294.00 COD	GO TO STORE GO TO STORE
Edinora Sensipro Ayurvedic toothpaste for sensitivity bleeding gums No SLS Parabens sensitive teeth bad breath For healthy gums 90g In Stock COD