Optiphen Plus Preservative Natural Preservative for Cosmetics Water Soluble Paraben Free Broad Spectrum Preservative for Lotions Making DIY Products Serums 60ml

Optiphen Plus Preservative Natural Preservative for Cosmetics Water Soluble Paraben Free Broad Spectrum Preservative for Lotions Making DIY Products Serums 60ml

Key Features: Optiphen Plus is a natural preservative that is water soluble, paraben-free, and offers broad spectrum preservation for homemade lotions, DIY products, and serums. With a 60ml size, it is perfect for small batch formulations.

For whom: This preservative is ideal for DIY skincare enthusiasts who want to ensure the longevity and safety of their homemade products. It is also suitable for small business owners looking for a reliable and effective preservative for their creations.

Pros: Optiphen Plus is easy to use, effective at preventing microbial growth, and compatible with a wide range of formulations. Its natural ingredients make it a popular choice for those seeking a more eco-friendly option.

Cons: Some users may find the cost of Optiphen Plus to be higher than other preservatives on the market. Additionally, it may not be suitable for all formulations, so it is important to test compatibility before use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Water-soluble, paraben-free, and broad-spectrum preservative align with current consumer preferences.	BeautyInsider
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural preservatives in cosmetics market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nykaa
Competition	10	6	Facing moderate competition from other natural preservative brands.	CosmeticsBusiness
Use-case Advantage	5	5	Versatile for DIY cosmetics formulations like lotions and serums.	Vogue
Final Market Score	100	66/100 (3.30/5)	Optiphen Plus Preservative is well-positioned in the Indian body lotion market with its natural, water-soluble, and paraben-free formulation.

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