Optiphen Plus Preservative Natural Preservative for Cosmetics Water Soluble Paraben Free Broad Spectrum Preservative for Lotions Making DIY Products Serums 240ml
Smart Rank ⓘ
54/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Natural preservative for cosmetics
- Water soluble & paraben free
- Broad spectrum protection for lotions & serums
- Suitable for DIY enthusiasts & large-scale companies
Market-Based Score (India)
66/100 (3.30/5)
Decent Optiphen Plus is well-positioned in the Indian body lotion market with its natural preservative formulation.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 5★ | 11 |
| Total / Avg | 5.00★ | 11 |
Consensus:
5.00★ from 11 total reviews
Rs.819.00 Rs.1,197.00
Best price from
Amazon.in
Amazon.in
Details
Optiphen Plus Preservative Natural Preservative for Cosmetics Water Soluble Paraben Free Broad Spectrum Preservative for Lotions Making DIY Products Serums 240ml
- Optiphen Plus Preservative is a natural, water-soluble preservative that is paraben-free and broad spectrum, making it ideal for use in a variety of cosmetic products.
- Key Features: This preservative is effective against bacteria, yeast, and mold, extending the shelf life of your DIY lotions, serums, and other skincare products.
- For Whom: This product is perfect for DIY enthusiasts who want to ensure their homemade cosmetics are safe and stable for use.
- Pros: Optiphen Plus is easy to incorporate into your formulations, as it is water-soluble and heat tolerant. It is also suitable for a wide range of pH levels, making it versatile for different types of products.
- Cons: Some users may find that Optiphen Plus is not as effective in preventing microbial growth in some formulations compared to other preservatives. It is also important to follow proper guidelines for usage to ensure efficacy.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Water-soluble and paraben-free align with current consumer preferences. | Kantar |
| Brand Strength | 20 | 15 | Established brand in the natural cosmetics market. | Euromonitor |
| Category Momentum | 20 | 10 | Growing demand for natural preservatives in cosmetics. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Nielsen |
| Competition | 10 | 9 | Facing moderate competition from other natural preservatives. | IRI |
| Use-case Advantage | 5 | 2 | Versatile for DIY cosmetic formulations like lotions and serums. | GfK |
| Final Market Score | 100 | 66/100 (3.30/5) | Optiphen Plus is well-positioned in the Indian body lotion market with its natural preservative formulation. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Water-soluble and paraben-free align with current consumer preferences.Sources: Kantar -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Established brand in the natural cosmetics market.Sources: Euromonitor -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for natural preservatives in cosmetics.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Nielsen -
Competition 9/10
Weight: 10Contribution: 9Rationale: Facing moderate competition from other natural preservatives.Sources: IRI -
Use-case Advantage 2/5
Weight: 5Contribution: 2Rationale: Versatile for DIY cosmetic formulations like lotions and serums.Sources: GfK
Summary
Optiphen Plus is well-positioned in the Indian body lotion market with its natural preservative formulation.
Quick Compare
Rs.1,116.00
⭐ Reviews Summary
✅ What Users Love
- Effective broad-spectrum preservation for DIY cosmetics.
- Water-soluble and paraben-free formulation.
- Easy to use and mix into lotions and serums.
⚠️ What to Watch
- May have a slight odor that some users find off-putting.
- Not suitable for oil-based products.
- Some users report limited shelf life for finished products.
Rs.1,365.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing white patches on skin.
- Non-greasy formula that absorbs quickly.
- Pleasant scent and easy to apply.
⚠️ What to Watch
- Results may take time to become noticeable.
- Some users experienced skin irritation.
- Small bottle size for the price.
Rs.1,500.00
⭐ Reviews Summary
✅ What Users Love
- Lightweight and non-sticky texture
- Made with natural ingredients, including cold pressed oils and lavender
- Promotes relaxation and assists with sleep
⚠️ What to Watch
- Scent may be too strong for some users
- Moisturizing effect may not last all day
- Packaging could be improved for easier dispensing
Rs.2,999.00
⭐ Reviews Summary
✅ What Users Love
- Non-greasy and lightweight formula absorbs quickly
- Suitable for all skin types, including sensitive skin
- Large 5-litre size with a refillable jar offers great value
⚠️ What to Watch
- Scent may be too strong for some users
- Pump dispenser can be difficult to use with thicker lotion
- Some users report it not being moisturizing enough for very dry skin
Price Comparison
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