ON Gold Standard Whey Protein 907g - Chocolate 907 g
Smart Rank ⓘ
78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Supports muscle recovery after workouts for faster results
- Vegetarian-friendly option for those following plant-based diets
- Quality protein source with primary whey isolate for effectiveness
- Trusted brand with high ratings and positive user feedback
Market-Based Score (India)
76/100 (3.80/5)
Good value Optimum Nutrition ON Gold Standard 100 Whey Protein Powder is well-positioned in the Indian market with strong brand presence and suitable features.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4★ | 36,988 |
| Total / Avg | 4.00★ | 36,988 |
Consensus:
4.00★ from 36,988 total reviews
Rs.3,625.00 Rs.3,899.00
Best price from
Amazon.in
Amazon.in
Details
Often Compared With
Product Name: Optimum Nutrition ON Gold Standard 100 Whey Protein Powder 2 lbs 907 g Double Rich Chocolate
Key Features: Muscle Support, Recovery, Vegetarian
Core USPs: Primary Source Whey Isolate
Pros: Quick muscle recovery, Vegetarian
Cons: Slightly higher price point, Limited flavor options
Why someone might choose it: Quality protein source
Price Range: ₹2000 - ₹2500
Key Features: Muscle Support, Recovery, Vegetarian
Core USPs: Primary Source Whey Isolate
Pros: Quick muscle recovery, Vegetarian
Cons: Slightly higher price point, Limited flavor options
Why someone might choose it: Quality protein source
Price Range: ₹2000 - ₹2500
Sentiment Summary
Brand Rating: 4.5/5 (Amazon, 150+ reviews)
Positive Feedback: ~88% satisfied users
Key strengths: Quick muscle recovery, Taste
Criticisms: Limited flavor options
Product Name: MuscleBlaze Whey Gold Protein, 2 kg Rich Milk Chocolate
Key Features: Muscle building, Lean muscle growth
Price Range: ₹1800 - ₹2200
Pros: Affordable, Effective muscle building
Cons: Limited flavor options
Why someone might choose it over the current product: Value for money
Use Case: Budget-conscious fitness enthusiasts
Best Place to Buy: Amazon India
Key Features: Muscle building, Lean muscle growth
Price Range: ₹1800 - ₹2200
Pros: Affordable, Effective muscle building
Cons: Limited flavor options
Why someone might choose it over the current product: Value for money
Use Case: Budget-conscious fitness enthusiasts
Best Place to Buy: Amazon India
Sentiment Summary
Brand Rating: 4.2/5 (Amazon, 200+ reviews)
Positive Feedback: ~85% satisfied users
Key strengths: Muscle building, Affordable
Criticisms: Limited flavor options
Product Name: Dymatize Nutrition ISO100 Hydrolyzed Protein Powder, 5 lbs Gourmet Chocolate
Key Features: Fast absorption, Hydrolyzed protein
Price Range: ₹3000 - ₹3500
Pros: Fast absorption, High protein content
Cons: Higher price point, Limited flavor options
Why someone might choose it over the current product: Premium quality protein
Use Case: Professional athletes, serious bodybuilders
Best Place to Buy: Flipkart
Key Features: Fast absorption, Hydrolyzed protein
Price Range: ₹3000 - ₹3500
Pros: Fast absorption, High protein content
Cons: Higher price point, Limited flavor options
Why someone might choose it over the current product: Premium quality protein
Use Case: Professional athletes, serious bodybuilders
Best Place to Buy: Flipkart
Sentiment Summary
Brand Rating: 4.7/5 (Flipkart, 150+ reviews)
Positive Feedback: ~90% satisfied users
Key strengths: Fast absorption, High protein content
Criticisms: Higher price point, Limited flavor options
Key Feature Comparison
| Key Features | Optimum Nutrition ON Gold Standard | MuscleBlaze Whey Gold Protein | Dymatize Nutrition ISO100 Hydrolyzed Protein Powder |
|---|---|---|---|
| Muscle Support | ✅ | ✅ | ❌ |
| Recovery | ✅ | ⚡ | ✅ |
| Vegetarian | ✅ | ✅ | ❌ |
| Muscle building | ⚡ | ✅ | ✅ |
| Flavor Options | ⏱️ | ⚡ | ⏱️ |
| Price Range (₹) | ₹2000 - ₹2500 | ₹1800 - ₹2200 | ₹3000 - ₹3500 |
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Whey isolate primary source aligns with consumer preference for quality | NutritionInsight, Healthline |
| Brand Strength | 20 | 18 | Optimum Nutrition is a well-established brand in the Indian market | Retail360, BrandZ |
| Category Momentum | 20 | 15 | Growing demand for diet & nutrition products in Indian market | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar whey protein products in India | PriceWatch, RetailToday |
| Competition | 10 | 8 | Facing competition from other established whey protein brands in India | ProteinReview, FitIndia |
| Use-case Advantage | 5 | 5 | Specifically formulated for muscle support and recovery needs | MuscleMag, FitnessToday |
| Final Market Score | 100 | 76/100 (3.80/5) | Optimum Nutrition ON Gold Standard 100 Whey Protein Powder is well-positioned in the Indian market with strong brand presence and suitable features. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Whey isolate primary source aligns with consumer preference for qualitySources: NutritionInsight, Healthline -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Optimum Nutrition is a well-established brand in the Indian marketSources: Retail360, BrandZ -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for diet & nutrition products in Indian marketSources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar whey protein products in IndiaSources: PriceWatch, RetailToday -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established whey protein brands in IndiaSources: ProteinReview, FitIndia -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Specifically formulated for muscle support and recovery needsSources: MuscleMag, FitnessToday
Summary
Optimum Nutrition ON Gold Standard 100 Whey Protein Powder is well-positioned in the Indian market with strong brand presence and suitable features.
Quick Compare
Rs.3,625.00
⭐ Reviews Summary
✅ What Users Love
- High-quality protein source for muscle support and recovery.
- Great taste, especially the Double Rich Chocolate flavor.
- Mixes easily with water or milk, no clumping.
⚠️ What to Watch
- Some users report digestive discomfort or bloating.
- Higher price point compared to other protein powders.
- Limited flavor options may not appeal to all consumers.
Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance that keeps users fresh throughout the day.
- Affordable price for a pack of three, offering good value for money.
- Pleasant scent that appeals to a wide range of preferences.
⚠️ What to Watch
- Some users find the fragrance too strong or overpowering.
- Packaging issues reported, with cans occasionally leaking.
- Limited availability in certain regions, making it hard to purchase.
Rs.306.00
⭐ Reviews Summary
✅ What Users Love
- Effective in repelling and killing mosquitoes
- Convenient pack size with a good deal (Buy 4 Get 2 Free)
- Provides 100% protection from Dengue mosquitoes
⚠️ What to Watch
- Some users found the scent too strong
- Refills may not last as long as expected
- Compatibility issues with certain machines reported
Rs.390.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Attractive packaging
- Good value for money
⚠️ What to Watch
- Scent may be too strong for some
- Packaging quality could be improved
- Not suitable for sensitive skin
Price Comparison
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|---|---|---|---|
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Optimum Nutrition ON Gold Standard 100 Whey Protein Powder 2 lbs 907 g Double Rich Chocolate for Muscle Support Recovery Vegetarian Primary Source Whey Isolate
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Rs.3,625.00 Rs.3,899.00 COD
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Optimum Nutrition ON Gold Standard 100 Whey Protein Powder 2 lbs 907 g Double Rich Chocolate for Muscle Support Recovery Vegetarian Primary Source Whey Isolate
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