OPERIO Soapex Classic Soap 75Gm Pack of 3 75gm

OPERIO Soapex Classic Soap 75Gm Pack of 3 75gm

About Product: OPERIO Soapex Classic Soap is a dermatologist-recommended soap for gentle cleansing and nourishing the skin. It is made with natural ingredients to provide a soothing and refreshing bath experience.

Key Features: - Contains natural ingredients such as glycerin and vitamin E - Suitable for all skin types - Helps to maintain the skin's natural moisture balance - Leaves the skin feeling soft, smooth, and refreshed

For whom: OPERIO Soapex Classic Soap is ideal for those looking for a mild and effective soap for everyday use. It is suitable for people of all ages and skin types.

Pros: - Gentle on the skin - Nourishing and moisturizing - Refreshing fragrance - Affordable and long-lasting

Cons: - Some may find the fragrance too strong - May not lather as much as other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The soap's size and packaging meet the preferences of Indian consumers.	Euromonitor
Brand Strength	20	10	Established brands have strong consumer trust and loyalty in this market.	Nielsen
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for the value offered compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from both local and international brands in the segment.	IRI
Use-case Advantage	5	5	Addresses specific skin concerns effectively, catering to diverse consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned solid soap bar with competitive pricing and diverse use-case advantages.

Factor	Rating (out of 5)	Notes
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