Olivilakku Super Rice - Aroma & Nutrients 1 KG

0 reviews

Smart Rank ⓘ 57/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy traditional aroma rice with Olivilakku Super Rice
Easy to cook and enriched with nutrients for a healthy meal
Thinner and longer grains ideal for biriyani preparation
Get a bag of 1 KG parboiled sona masoori rice at an affordable price

Market-Based Score (India)

66/100 (3.30/5)

Decent

OLIVILAKKU SUPER RICE offers a competitive premium rice option with traditional aroma and easy cooking, suitable for special occasions.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.8★	21
Total / Avg	4.80★	21

Consensus: 4.80★ from 21 total reviews

Rs.299.00 Rs.300.00

Best price from

Amazon.in

Details

Key Features:

- Parboiled Sona Masoori rice with traditional aroma
- Easy to cook and enriched with nutrients
- Thinner and longer rice grains perfect for biriyani
For Whom:

Ideal for anyone looking for high-quality rice with a traditional aroma and easy cooking process. Perfect for making delicious biriyani dishes.
Pros:

- Rich in nutrients and easy to cook
- Thinner and longer grains give a great texture
- Traditional aroma adds flavor to dishes
Cons:

- Some may find the price slightly higher compared to regular rice brands
- Availability may be limited in certain areas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns with consumer preference for aromatic, easy-to-cook rice varieties	India Today, NDTV
Brand Strength	20	10	Established brand with loyal customer base in South India	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for premium rice varieties in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium rice brands	Livemint, Moneycontrol
Competition	10	6	Facing competition from other established premium rice brands in the market	Business Line, Financial Express
Use-case Advantage	5	5	Ideal for special occasions and traditional Indian recipes like biriyani	Food & Beverage News
Final Market Score	100	66/100 (3.30/5)	OLIVILAKKU SUPER RICE offers a competitive premium rice option with traditional aroma and easy cooking, suitable for special occasions.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Aligns with consumer preference for aromatic, easy-to-cook rice varieties

Sources: India Today, NDTV
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in South India

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium rice varieties in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium rice brands

Sources: Livemint, Moneycontrol
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established premium rice brands in the market

Sources: Business Line, Financial Express
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Ideal for special occasions and traditional Indian recipes like biriyani

Sources: Food & Beverage News

Summary

OLIVILAKKU SUPER RICE offers a competitive premium rice option with traditional aroma and easy cooking, suitable for special occasions.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	OLIVILAKKU SUPER RICE - Comes With Parboiled Sona Masoori Rice \| Traditional Aroma Rice \| Easy to Cook \| Enriched With Nutrients \| Thinner and Longer Rice \| Biriyani Rice (Bag of 1 KG) Estimated Delivery: 2-3 days In Stock	Rs.299.00 Rs.300.00 COD	GO TO STORE GO TO STORE
OLIVILAKKU SUPER RICE - Comes With Parboiled Sona Masoori Rice \| Traditional Aroma Rice \| Easy to Cook \| Enriched With Nutrients \| Thinner and Longer Rice \| Biriyani Rice (Bag of 1 KG) Estimated Delivery: 2-3 days In Stock COD