Olivilakku Idly Rice - Soft Fluffy 5 KG

0 reviews
Smart Rank ⓘ 57/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Make super soft fluffy idlis and dosas with Olivilakku Idly Rice
  • Enjoy the natural aromatic taste of South Indian cuisine at home
  • High in fiber and perfectly aged for the best cooking results
  • Long grain Ari Tandula rice for authentic and delicious dishes

Market-Based Score (India)

66/100 (3.30/5)
Decent
Highly competitive product in the traditional South Indian rice market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 41
Total / Avg 4.10★ 41
Consensus: 4.10★ from 41 total reviews
Rs.799.00 Rs.1,799.00
Best price from Amazon.in Amazon.in
Details
About Product: Olivilakku Idly Rice is a premium quality rice specifically cultivated for making idli and dosa batter. It is ADT cutting, which ensures uniform grains and consistent cooking results. The rice is perfectly aged to attain the ideal texture and taste for traditional South Indian dishes.

Key Features: This long grain Ari Tandula rice is high in fiber and known for its natural aromatic qualities, making it perfect for creating super soft and fluffy white batter. The 5 KG pack ensures you have an ample supply for several batches of idlis and dosas.

For whom: This Olivilakku Idly Rice is ideal for anyone who enjoys South Indian cuisine and wants to replicate the authentic taste and texture of idlis and dosas at home. Whether you are a beginner or an experienced cook, this rice will help you achieve perfect results every time.

Pros & Cons: Pros: The rice is specially selected and aged for optimal texture and taste, making it easy to prepare delicious idlis and dosas. It is high in fiber and has a natural aroma that enhances the overall flavor of the dishes. Cons: Some users may find the price slightly higher compared to regular rice varieties, but the quality and results make it worth the investment.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for making soft and fluffy idlis and dosas, meeting consumer expectations. Times of India, India Today
Brand Strength 20 10 Established brand known for quality rice products in South India. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for traditional South Indian rice varieties in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced within the premium long grain rice segment. Outlook, NDTV
Competition 10 6 Facing competition from other established brands offering similar rice products. Livemint, Financial Express
Use-case Advantage 5 5 Addresses the need for high fiber content in traditional South Indian cuisine. The Indian Express
Final Market Score 100 66/100 (3.30/5) Highly competitive product in the traditional South Indian rice market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored for making soft and fluffy idlis and dosas, meeting consumer expectations.
    Sources: Times of India, India Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand known for quality rice products in South India.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional South Indian rice varieties in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced within the premium long grain rice segment.
    Sources: Outlook, NDTV
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established brands offering similar rice products.
    Sources: Livemint, Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for high fiber content in traditional South Indian cuisine.
    Sources: The Indian Express
Summary
Highly competitive product in the traditional South Indian rice market segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.799.00 Rs.1,799.00

GO TO STORE GO TO STORE

Olivilakku Idly Rice | Idli Dosa Arisi | Make Super Soft Fluffy White Bater | ADT Cutting | Perfectly Aged Akki | South Indian Taste Natural Aromatic High in in Fiber | Long Grain Ari Tandula (5 KG)

Estimated Delivery: 2-3 days
In Stock COD

Reviews (0)

Write a review

Bad Good
Note: HTML is not translated!
0/1000 characters
Best price
Rs.799.00 Rs.1,799.00