Old Spice Old Spice High Endurance Deodorant Long Lasting Stick Pure Sport Pure Sport 2 25 oz by Old Spice

Old Spice Old Spice High Endurance Deodorant Long Lasting Stick Pure Sport Pure Sport 2 25 oz by Old Spice

About the Product: Old Spice High Endurance Deodorant Long Lasting Stick in Pure Sport is a popular deodorant that provides long-lasting odor protection.

Key Features: - Offers 24-hour odor protection - Features the classic Pure Sport scent - Easy to apply stick formula

For Whom: This deodorant is suitable for men who want a reliable and long-lasting odor protection throughout the day.

Pros: - Long-lasting fragrance - Effective odor protection - Easy to apply Cons: - Some users may find the scent too strong - May leave white marks on clothing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers long-lasting and sporty fragrance	GfK
Brand Strength	20	18	Old Spice is a well-established brand in India	Euromonitor
Category Momentum	20	15	Deodorant market growing steadily in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants	Nielsen
Competition	10	0	Facing strong competition from other popular deodorant brands	IRI
Use-case Advantage	5	3	Suitable for active individuals due to long-lasting formula	Kantar
Final Market Score	100	66/100 (3.30/5)	Old Spice Pure Sport Deodorant holds strong in competitive Indian market.

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