Old Spice Body Wash for Men Captain Scent Of Bergamot Long Lasting Lather 24 7 Shower Fresh with Lasting Scent Red Collection 709ml

Old Spice Body Wash for Men Captain Scent Of Bergamot Long Lasting Lather 24 7 Shower Fresh with Lasting Scent Red Collection 709ml

About the Product: Old Spice Body Wash for Men in Captain Scent of Bergamot is a refreshing and invigorating body wash designed specifically for men. It provides a long-lasting lather that leaves you feeling clean and refreshed throughout the day.

Key Features: - Scent of Bergamot for a fresh and invigorating experience - Long-lasting lather for a thorough clean - 24/7 shower fresh feeling with a lasting scent - Comes in a large 709ml bottle for extended use

For Whom: This body wash is perfect for men who want a masculine and refreshing shower experience. The Captain Scent of Bergamot is ideal for those who enjoy citrusy and fresh scents.

Pros: - Long-lasting scent that keeps you feeling fresh all day - Generous 709ml size ensures you won't run out quickly - Invigorating bergamot fragrance leaves you feeling clean and energized

Cons: - Some users may find the scent to be too strong for their liking - The bottle size may be too large for those who prefer smaller packaging

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a long-lasting lather and a refreshing scent, aligning well with consumer preferences in India.	Retail360
Brand Strength	20	15	Old Spice is a well-established brand with strong recognition among Indian consumers.	Brand Equity
Category Momentum	20	10	Body wash gels are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from both local and international brands offering similar body wash gels.	Kantar
Use-case Advantage	5	5	The 24/7 shower fresh feature provides a unique advantage for consumers seeking long-lasting freshness.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Old Spice Body Wash for Men Captain Scent Of Bergamot is well-positioned in the Indian body wash gels market.

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