Old Spice Musk Cool 150ml

0 reviews
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Soothes and invigorates skin after shaving
  • Features a cool and masculine musk scent
  • Reduces irritation and redness
  • Leaves skin refreshed and hydrated

Market-Based Score (India)

66/100 (3.30/5)
Decent
Old Spice ASL Atomised After Shave Lotion Musk is well-positioned in the Indian market with its unique scent and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 477
Total / Avg 4.40★ 477
Consensus: 4.40★ from 477 total reviews
Rs.312.00 Rs.349.00
Best price from Amazon.in Amazon.in
Key Features
Category After Shave Lotion
Scent Musk
Volume 150ml
Application Atomised
Benefits Soothes irritation, Reduces redness, Hydrates skin
Pros Long-lasting fragrance, Easy application
Cons Strong scent for some, Not suitable for sensitive skin
Details
Old Spice ASL Atomised After Shave Lotion is a refreshing and aromatic post-shave product designed to soothe and invigorate the skin after shaving.

Key Features: - Contains musk for a cool and masculine scent - Atomised formula for easy application - Contains ingredients to help reduce irritation and redness - Leaves skin feeling refreshed and hydrated

This product is ideal for men who enjoy a classic and masculine scent after shaving. It is perfect for those who want to give their skin a revitalizing boost post-shave.

Pros: - Long-lasting fragrance - Soothes irritation - Easy application with atomised formula Cons: - Some may find the scent too strong for their preference - May not be suitable for sensitive skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a unique blend of musk and aromatic freshness, aligning with consumer preferences for masculine scents. Hindu Business Line, Financial Express
Brand Strength 20 10 Strong brand recognition and loyalty in the men's grooming segment. Economic Times, Livemint
Category Momentum 20 15 Growing demand for traditional Ayurvedic products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced within the premium segment, appealing to value-conscious consumers. Business Today, CNBC TV18
Competition 10 6 Faces moderate competition from other established after-shave lotion brands in the market. The Economic Times, Business Insider
Use-case Advantage 5 5 Provides a cooling and refreshing effect post-shave, enhancing the grooming experience. India Today, The Tribune
Final Market Score 100 66/100 (3.30/5) Old Spice ASL Atomised After Shave Lotion Musk is well-positioned in the Indian market with its unique scent and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a unique blend of musk and aromatic freshness, aligning with consumer preferences for masculine scents.
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Strong brand recognition and loyalty in the men's grooming segment.
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional Ayurvedic products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced within the premium segment, appealing to value-conscious consumers.
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Faces moderate competition from other established after-shave lotion brands in the market.
    Sources: The Economic Times, Business Insider
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides a cooling and refreshing effect post-shave, enhancing the grooming experience.
    Sources: India Today, The Tribune
Summary
Old Spice ASL Atomised After Shave Lotion Musk is well-positioned in the Indian market with its unique scent and competitive pricing.

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Price Comparison

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Rs.312.00 Rs.349.00

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Old Spice ASL Atomised After Shave Lotion Musk Cool Aromatic and Fresh 150ml

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Best price
Rs.312.00 Rs.349.00