Olay Moisturising Lotion Hydrates and Locks in Moisture Light Weight and Non Greasy With Coconut Castor Seed Oil Normal Oily Dry Combination Skin l 150ml

Olay Moisturising Lotion Hydrates and Locks in Moisture Light Weight and Non Greasy With Coconut Castor Seed Oil Normal Oily Dry Combination Skin l 150ml

Key Features: - Hydrating formula locks in moisture - Lightweight and non-greasy - Contains coconut and castor seed oil - Suitable for normal, oily, dry, and combination skin types - Comes in a 150ml size for easy use

For whom: This Olay moisturising lotion is ideal for individuals with normal, oily, dry, or combination skin types who are looking for a lightweight and non-greasy formula to hydrate their skin.

Pros: - Hydrates and locks in moisture - Light texture that doesn't feel greasy - Contains nourishing oils like coconut and castor seed oil Cons: - May not be suitable for individuals with very sensitive skin - The 150ml size may not be ideal for those looking for a larger quantity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers hydration, locks in moisture, and suitable for various skin types, meeting market needs.	IndiaRetailing
Brand Strength	20	15	Olay is a well-established brand in India known for quality skincare products.	Brandwatch
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	8	Faces competition from other established body lotion brands in India.	BeautyInsider
Use-case Advantage	5	3	Provides lightweight and non-greasy formula, ideal for daily use in Indian climate.	VogueIndia
Final Market Score	100	66/100 (3.30/5)	Olay Moisturising Lotion is well-positioned in the Indian body lotion market with its quality, features, and competitive pricing.

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