Olay Fresh Outlast Body Wash Peach Cherry Blossom 22 fl oz 650ml

Olay Fresh Outlast Body Wash Peach Cherry Blossom 22 fl oz 650ml

About Product: Olay Fresh Outlast Body Wash Peach Cherry Blossom is a refreshing and invigorating body wash that leaves your skin feeling clean and moisturized. The combination of peach and cherry blossom creates a delicate and long-lasting fragrance that will leave you feeling fresh all day long.

Key Features: - Contains gentle cleansers to effectively clean the skin without stripping it of its natural moisture - Infused with the fresh scent of peach and cherry blossom for a luxurious shower experience - Formula is designed to keep skin hydrated and smooth

For Whom: This body wash is suitable for anyone looking for a rejuvenating and hydrating shower experience. The gentle formula is suitable for all skin types, including sensitive skin.

Pros: - Luxurious scent that lingers on the skin - Keeps skin hydrated and moisturized - Leaves skin feeling clean and soft

Cons: - Some users may find the scent too strong - Bottle size may be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The peach and cherry blossom fragrance is appealing to Indian consumers.	Euromonitor
Brand Strength	20	18	Olay is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Body wash gels are currently trending in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	0	Intense competition in the body wash gels segment in India.	Kantar
Use-case Advantage	5	3	Offers long-lasting freshness and moisturization benefits.	GfK
Final Market Score	100	66/100 (3.30/5)	Olay Fresh Outlast Body Wash Peach Cherry Blossom is well-positioned in the competitive Indian body wash gels market.

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