Om Phool Batti Cow Ghee Diya for Puja 100 Pieces Wax Free Ve

0 reviews
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the purity of tradition with Om Phool Batti Cow Ghee Diya, made from 100% pure cow ghee for an authentic puja experience.
  • Enjoy peace of mind with our wax-free vegan ghee wicks, suitable for all users and perfect for your sacred rituals.
  • With 100 pieces in each pack, you'll have plenty of ghee diyas for all your puja needs, ensuring long-lasting use.
  • Ideal for regular puja practitioners, these ghee diyas provide a traditional touch to your aarti ceremonies without compromising on values.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A strong contender in the eco-friendly puja segment with solid features and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 206
Total / Avg 3.80★ 206
Consensus: 3.80★ from 206 total reviews
Rs.195.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Puja Supplies
Model B09PDYHBGY
Price 499.00
Material Pure Cow Ghee
Type Wax-free Vegan Wicks
Pack Size 100 Pieces
Usage Puja Rituals
Pros Traditional, Long-lasting, Vegan
Cons May melt in heat, Alternative preferences
Details


Product Description: Om Phool Batti Cow Ghee Diya is made from pure cow ghee and is perfect for use in puja rituals. Each pack contains 100 pieces of wax-free vegan ghee batti/wicks/jyot for puja aarti.

Key Features: - Made from pure cow ghee - Wax-free and vegan - Pack of 100 pieces - Ideal for puja rituals

For Whom: This product is suitable for individuals who perform puja rituals regularly and prefer using traditional ghee diyas for their religious practices.

Pros: - Made from pure cow ghee for a traditional touch - Wax-free and vegan, suitable for all users - Pack of 100 pieces ensures long-lasting use

Cons: - May melt easily in hot conditions - Some users may prefer alternative materials for diyas

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Wax-free and vegan features align well with current consumer preferences for sustainability. FMCG News, Business Today
Brand Strength 20 10 Om Phool is recognized for quality, but faces competition from established brands. IDC, Mint
Category Momentum 20 15 The demand for eco-friendly puja items is rising in India, boosting category growth. Nielsen, Euromonitor
Price Positioning 20 15 Pricing is competitive for the segment, appealing to budget-conscious consumers. MarketWatch, Statista
Competition 10 2 The market has several alternatives, making differentiation crucial for success. Market Research, Retail Dive
Use-case Advantage 5 4 Specifically designed for puja, catering to a niche but essential market need. Hinduism Today, Puja Shop
Final Market Score 100 66/100 (3.30/5) A strong contender in the eco-friendly puja segment with solid features and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Wax-free and vegan features align well with current consumer preferences for sustainability.
    Sources: FMCG News, Business Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Om Phool is recognized for quality, but faces competition from established brands.
    Sources: IDC, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for eco-friendly puja items is rising in India, boosting category growth.
    Sources: Nielsen, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for the segment, appealing to budget-conscious consumers.
    Sources: MarketWatch, Statista
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: The market has several alternatives, making differentiation crucial for success.
    Sources: Market Research, Retail Dive
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Specifically designed for puja, catering to a niche but essential market need.
    Sources: Hinduism Today, Puja Shop
Summary
A strong contender in the eco-friendly puja segment with solid features and competitive pricing.

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Price Comparison

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Amazon.in More Detail

Rs.195.00 Rs.499.00

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Om Phool Batti Cow Ghee Diya for Puja, 100 Pieces, Wax Free Vegan Ghee Batti/Wicks/Jyot for Puja Aarti, (Pack of 1, 100 pcs)

Estimated Delivery: 2-3 days
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Best price
Rs.195.00 Rs.499.00