Nutralite Doodhshakti Pure Ghee from Braj Bhoomi 1 Litre

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Nutralite Doodhshakti Pure Ghee from Braj Bhoomi 1 Litre
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the rich and authentic taste of Nutralite Doodhshakti Pure Ghee, made from 100% pure cow's milk sourced from Braj Bhoomi.
  • Enjoy the health benefits of ghee without preservatives or artificial flavors, perfect for enhancing your favorite dishes.
  • Versatile for cooking, baking, and traditional Indian recipes, this ghee is a must-have for any household seeking quality.
  • While it may be a bit pricier, the premium quality and nutrient-rich profile make it a worthwhile addition to your kitchen.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Nutralite Doodhshakti Pure Ghee is a strong contender in the growing ghee market, balancing quality and brand trust.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 2,056
Total / Avg 4.00★ 2,056
Consensus: 4.00★ from 2,056 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich flavor and aroma enhancing dishes
  • High-quality and pure ghee with no additives
  • Good packaging that preserves freshness

⚠️ What to Watch

  • Higher price compared to other brands
  • Some customers reported inconsistency in texture
  • Limited availability in certain regions
Rs.500.00 Rs.630.00
Best price from Amazon.in Amazon.in
Key Features
Category Ghee
Volume 1 Litre
Ingredients 100% pure cow's milk
Preservatives None
Flavor No artificial flavors
Nutrients Rich in nutrients and vitamins
Usage Cooking, baking, traditional recipes
Taste Rich and authentic
Health Benefits Maximum health benefits from pure milk
Target Audience Households seeking high-quality ghee
Details
Nutralite Doodhshakti Pure Ghee is a premium quality ghee made from pure cow's milk sourced from Braj Bhoomi, known for its rich dairy heritage.

Key Features:
- Made from 100% pure cow's milk
- No preservatives or artificial flavors added
- Rich in nutrients and vitamins
- Ideal for cooking, baking, and traditional Indian recipes

For whom:
Nutralite Doodhshakti Pure Ghee is perfect for households looking for high-quality ghee that enhances the flavor of their dishes.

Pros:
- Rich and authentic taste
- Source from pure milk for maximum health benefits
- Versatile for various cooking purposes

Cons:
- May be slightly more expensive than other ghee brands
- Not suitable for individuals with dairy allergies

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product offers pure ghee, aligning well with consumer preferences for authenticity. Market Research, Consumer Insights
Brand Strength 20 14 Nutralite is a recognized brand in the Indian market, known for quality and trust. Nielsen, Brand Equity
Category Momentum 20 15 The demand for ghee in India is rising due to health trends and traditional cooking. Nielsen, Mintel
Price Positioning 20 10 The pricing is competitive but slightly higher than some local brands, affecting accessibility. Retail Analysis, Price Comparison
Competition 10 5 Strong competition from local brands offering similar products at lower prices. Market Share Reports, Competitor Analysis
Use-case Advantage 5 4 Ideal for traditional cooking, but limited in modern culinary applications. Culinary Trends, Food Blogs
Final Market Score 100 66/100 (3.30/5) Nutralite Doodhshakti Pure Ghee is a strong contender in the growing ghee market, balancing quality and brand trust.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product offers pure ghee, aligning well with consumer preferences for authenticity.
    Sources: Market Research, Consumer Insights
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Nutralite is a recognized brand in the Indian market, known for quality and trust.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for ghee in India is rising due to health trends and traditional cooking.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: The pricing is competitive but slightly higher than some local brands, affecting accessibility.
    Sources: Retail Analysis, Price Comparison
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Strong competition from local brands offering similar products at lower prices.
    Sources: Market Share Reports, Competitor Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for traditional cooking, but limited in modern culinary applications.
    Sources: Culinary Trends, Food Blogs
Summary
Nutralite Doodhshakti Pure Ghee is a strong contender in the growing ghee market, balancing quality and brand trust.

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Where to Buy

BigBasket
₹599.00
1-2 days · ⭐ 4.2/5
Buy
Grofers
₹599.00
2-3 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹649.00
N/A · ⭐ 4.3/5
-
More Megastore
₹629.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
599.00 1-2 days 4.2/5 Buy Now
Grofers
599.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
649.00 N/A 4.3/5 -
More Megastore
629.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.500.00 Rs.630.00

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Nutralite Doodhshakti Pure Ghee | from Braj Bhoomi | 1 Litre

Estimated Delivery: 2-3 days
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Rs.500.00 Rs.630.00