OGX Organix Thick And Full Biotin And Collagen Shampoo 385Ml

OGX Organix Thick And Full Biotin And Collagen Shampoo 385Ml

OGX Organix Thick And Full Biotin And Collagen Shampoo is specially formulated to help hair look thicker, fuller, and healthier. It is infused with biotin and collagen to promote the appearance of thicker, healthier hair.

Key Features: - Infused with biotin and collagen - Promotes thicker and fuller hair - Helps strengthen and fortify hair

For whom: This shampoo is perfect for those with thin or fine hair looking to add volume and thickness. It is also great for anyone looking to improve the overall health and appearance of their hair.

Pros: - Helps hair look thicker and fuller - Contains biotin and collagen for stronger hair - Leaves hair feeling soft and healthy

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive scalp Overall, OGX Organix Thick And Full Biotin And Collagen Shampoo is a great option for those looking to improve the appearance and health of their hair. It is packed with beneficial ingredients and is sure to leave your hair looking and feeling great.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Biotin and collagen are popular ingredients for hair strengthening in India.	Nielsen
Brand Strength	20	10	OGX is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	Kantar
Competition	10	8	Facing competition from other premium hair care brands in the Indian market.	IRI
Use-case Advantage	5	5	Addresses the need for thickening and strengthening hair in Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	OGX Organix Thick And Full Biotin And Collagen Shampoo 385Ml is well-positioned in the growing Indian premium hair care segment.

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