OG Beauty Science SPF 30 Body Lotion Hydrating Nourishing Formula with Aloe Vera Vitamin E Glycerine Broad Spectrum Sun Protection Lightweight Non Greasy Moisturizer for All Skin Types 350ml

OG Beauty Science SPF 30 Body Lotion Hydrating Nourishing Formula with Aloe Vera Vitamin E Glycerine Broad Spectrum Sun Protection Lightweight Non Greasy Moisturizer for All Skin Types 350ml

OG Beauty Science SPF 30 Body Lotion is a hydrating and nourishing formula that provides broad-spectrum sun protection.

Key Features: - Contains Aloe Vera, Vitamin E, and Glycerine for added skin benefits - Lightweight and non-greasy formula - Suitable for all skin types - Provides SPF 30 protection against harmful UV rays

For whom: This body lotion is suitable for anyone looking for a moisturizing lotion with added sun protection.

Pros: - Hydrating and nourishing formula - Contains beneficial ingredients like Aloe Vera and Vitamin E - Provides broad-spectrum sun protection - Lightweight and non-greasy

Cons: - May not be suitable for individuals with certain skin sensitivities or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with aloe vera, vitamin E, and glycerine aligns with market trends	Vogue India, Femina
Brand Strength	20	18	Established brand with a loyal customer base in India	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India	Retail360, The Economic Times
Competition	10	8	Facing strong competition from established and emerging brands in the body lotion segment	India Retailing, Business Today
Use-case Advantage	5	5	Addresses the need for sun protection and hydration in one product	Cosmopolitan India
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body lotion with strong brand and innovative formula

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