ODO RITE Pet Area Cleaner Kennel Wash Kennel Cleaner Pet Floor Cleaner Bio Technological Pet Floor Cleaner Natural Pet Child Safe Floor Cleaner 1000 ml

ODO RITE Pet Area Cleaner is a powerful and effective solution for keeping your pet's living area clean and fresh.

Key Features: - Bio-technological formula breaks down odors and stains - Natural ingredients make it safe for pets and children - Comes in a convenient 1000 ml size

For whom: Pet owners who want a safe and effective cleaner for their pet's living area.

Pros: - Effectively removes odors and stains - Safe for use around pets and children - Easy to use and environmentally friendly

Cons: - May require multiple applications for tough stains - Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers bio-technological cleaning solution suitable for pet areas.	PetWorld
Brand Strength	20	15	Established brand with positive reputation in pet care segment.	PetGazette
Category Momentum	20	10	Growing demand for natural and child-safe pet care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar pet floor cleaners in the market.	PetCareIndia
Competition	10	6	Facing moderate competition from other natural pet floor cleaners.	PetReview
Use-case Advantage	5	5	Effective for maintaining hygiene in pet kennels and play areas.	PetLoversMag
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural pet floor cleaner with competitive pricing in growing Indian market.

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