NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long Lasting Creamy Lip Liner Espresso

NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long Lasting Creamy Lip Liner Espresso

The NYX Professional Makeup Slim Lip Pencil is a long-lasting creamy lip liner in the shade Espresso. This lip pencil is designed to help you achieve a precise and defined lip look that lasts throughout the day.

Key Features: - Long-lasting formula - Creamy texture for easy application - Precision tip for precise application - Helps prevent feathering and bleeding

For whom: This lip pencil is suitable for anyone looking to define their lips and create a long-lasting lip look. The Espresso shade is versatile and can be worn alone or paired with your favorite lipstick.

Pros: - Long-lasting formula helps your lip look stay put - Creamy texture glides on smoothly - Precision tip allows for easy and precise application - Helps prevent feathering and bleeding

Cons: - Some users may prefer a retractable lip pencil for convenience

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and creamy formula of NYX Slim Lip Pencil fits well with Indian consumers' preference for durable and easy-to-apply lip products.	InStyle
Brand Strength	20	18	NYX Professional Makeup is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Lip liner category growing due to increased focus on lip makeup trends in India.	Mintel
Price Positioning	20	14	Competitively priced compared to similar quality lip liners in the Indian market.	Vogue
Competition	10	6	Facing moderate competition from other popular lip liner brands in India.	Cosmopolitan
Use-case Advantage	5	3	Versatile shade like Espresso offers flexibility for both daily wear and special occasions.	Elle
Final Market Score	100	76/100 (3.80/5)	NYX Slim Lip Pencil in Espresso is well-positioned in the Indian market with its competitive pricing, versatile shade, and strong brand reputation.

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