Nyle Naturals Dryness Hydration Shampoo with Tulsi Amla and Aloe Vera Gentle Soft Shampoo pH Balanced and Paraben Free For Men Women 800ml

Nyle Naturals Dryness Hydration Shampoo with Tulsi Amla and Aloe Vera Gentle Soft Shampoo pH Balanced and Paraben Free For Men Women 800ml

Nyle Naturals Dryness Hydration Shampoo is a gentle yet effective formula enriched with the goodness of Tulsi, Amla, and Aloe Vera. This pH balanced shampoo is free from harmful parabens, making it suitable for regular use.
Key Features: - Contains Tulsi, Amla, and Aloe Vera for hydration and nourishment - Gentle formula suitable for all hair types - pH balanced to help maintain hair health - Paraben-free for a safer hair care experience
For whom: This shampoo is suitable for both men and women who are looking for a hydrating and nourishing shampoo that is gentle on the hair and scalp. It is ideal for those with dryness and in need of hydration for their hair.
Pros: - Hydrates and nourishes the hair - Gentle formula suitable for daily use - pH balanced for healthy hair and scalp - Paraben-free for a safer hair care routine
Cons: - May not lather as much as sulfate-containing shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of Tulsi, Amla, and Aloe Vera for hydration.	Euromonitor
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market segment.	AC Nielsen
Competition	10	0	Intense competition from both local and international shampoo brands.	Kantar
Use-case Advantage	5	3	Suitable for both men and women, catering to a wider audience.	GfK
Final Market Score	100	66/100 (3.30/5)	Nyle Naturals Dryness Hydration Shampoo is well-positioned in the Indian market due to its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
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