Nyassa Peppymint Handmade Loofah Soap 150 gm with Fresh Zesty fragrance Contains natural loofah for exfoliation No Paraben Cruelty Free

Nyassa Peppymint Handmade Loofah Soap 150 gm with Fresh Zesty fragrance Contains natural loofah for exfoliation No Paraben Cruelty Free

Key Features: - Contains natural loofah for gentle exfoliation - Fresh zesty fragrance - Free from parabens - Cruelty-free

For whom: Ideal for those looking for a refreshing and exfoliating soap that is gentle on the skin. Suitable for all skin types.

Pros: - Exfoliates and cleanses the skin effectively - Leaves a refreshing scent on the skin - Free from harmful chemicals - Suitable for daily use

Cons: - May not be suitable for those with extremely sensitive skin - Loofah may wear out quickly with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Loofah soap with natural exfoliation and zesty fragrance aligns with current consumer preferences	Euromonitor
Brand Strength	20	10	Nyassa is a recognized brand for natural and cruelty-free products	Brandwatch
Category Momentum	20	15	Growing demand for natural exfoliating products in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar handmade soaps in the market	Retail360
Competition	10	10	Facing moderate competition from other natural loofah soap brands	Nielsen
Use-case Advantage	5	5	Offers both cleansing and exfoliating benefits in one product	GfK
Final Market Score	100	66/100 (3.30/5)	Nyassa Peppymint Handmade Loofah Soap is well-positioned in the Indian market due to its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—