ATOM Recovery Whey 1Kg - Double Chocolate
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Premium protein supplement for faster recovery and muscle growth
- Contains Safed Musli and Mucuna Pruriens for added benefits
- Highly bioavailable whey protein for quick absorption
- Great taste with double rich chocolate flavor for easy consumption
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong product with good market fit and competitive positioning in the Indian diet & nutrition segment.
Key Features
Category | Protein Supplement |
---|---|
Weight | 1 Kg |
Flavor | Double Rich Chocolate |
Key Ingredients | Safed Musli, Mucuna Pruriens |
Benefits | Faster recovery, Muscle growth |
Amino Acids | Essential for muscle repair |
Target Audience | Athletes, Fitness enthusiasts |
Price | 2643.0000 |
Details
AS IT IS ATOM Performance Whey 1Kg is a premium protein supplement designed to support faster recovery and muscle growth.
Key Features: - Contains Safed Musli and Mucuna Pruriens for added benefits - Highly bioavailable whey protein for quick absorption - Double rich chocolate flavor for a delicious taste
For whom: This product is ideal for athletes, fitness enthusiasts, and anyone looking to increase their protein intake for improved recovery and muscle building.
Pros: - Provides essential amino acids for muscle repair - Contains ingredients known for their beneficial effects on overall health - Great taste makes it easy to incorporate into your daily routine
Cons: - May not be suitable for individuals with dairy allergies - Some users may find the price point to be on the higher side
Key Features: - Contains Safed Musli and Mucuna Pruriens for added benefits - Highly bioavailable whey protein for quick absorption - Double rich chocolate flavor for a delicious taste
For whom: This product is ideal for athletes, fitness enthusiasts, and anyone looking to increase their protein intake for improved recovery and muscle building.
Pros: - Provides essential amino acids for muscle repair - Contains ingredients known for their beneficial effects on overall health - Great taste makes it easy to incorporate into your daily routine
Cons: - May not be suitable for individuals with dairy allergies - Some users may find the price point to be on the higher side
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Inclusion of Safed Musli & Mucuna Pruriens adds value for recovery | NutritionInsight, Healthline |
Brand Strength | 20 | 10 | Established brand with positive consumer reviews | Brandwatch, Retail360 |
Category Momentum | 20 | 15 | Growing demand for performance whey protein in Indian market | Mintel, Euromonitor |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market | PriceWatch, RetailToday |
Competition | 10 | 6 | Facing competition from established brands offering similar products | MarketWatch, RetailWeek |
Use-case Advantage | 5 | 5 | Tailored for faster recovery post-workout | FitnessMag, HealthToday |
Final Market Score | 100 | 66/100 (3.30/5) | Strong product with good market fit and competitive positioning in the Indian diet & nutrition segment. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Inclusion of Safed Musli & Mucuna Pruriens adds value for recoverySources: NutritionInsight, Healthline -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with positive consumer reviewsSources: Brandwatch, Retail360 -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for performance whey protein in Indian marketSources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the marketSources: PriceWatch, RetailToday -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from established brands offering similar productsSources: MarketWatch, RetailWeek -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Tailored for faster recovery post-workoutSources: FitnessMag, HealthToday
Summary
Strong product with good market fit and competitive positioning in the Indian diet & nutrition segment.
Quick Compare

Rs.2,643.00
⭐ Reviews Summary
✅ What Users Love
- Effective for faster recovery after workouts
- Good taste in double rich chocolate flavor
- Contains beneficial ingredients like Safed Musli & Mucuna Pruriens
⚠️ What to Watch
- Some users found the texture to be gritty
- Price may be higher compared to similar products
- Packaging could be improved for better storage

Rs.109.00
⭐ Reviews Summary
✅ What Users Love
- Effective in treating skin conditions
- Vegetarian supplement
- Good value for money
⚠️ What to Watch
- Strong smell and taste
- May cause stomach upset in some individuals
- Slow results for some users

Rs.180.00
⭐ Reviews Summary
✅ What Users Love
- Effective in enhancing memory and cognitive skills
- Helps in reducing mental fatigue
- Convenient pack size of 650 ml
⚠️ What to Watch
- Taste may not be appealing to everyone
- Some users did not experience significant improvements
- Price could be considered high by some
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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AS IT IS ATOM Performance Whey 1Kg With Safed Musli Mucuna Pruriens For Faster Recovery Highly Bioavailable Double Rich Chocolate
In Stock
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Rs.1,787.00 Rs.2,643.00 COD
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AS IT IS ATOM Performance Whey 1Kg With Safed Musli Mucuna Pruriens For Faster Recovery Highly Bioavailable Double Rich Chocolate
In Stock
COD
|