Ensure Protein Boost 400g
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Convenient way to increase protein intake for active adults
- Delicious chocolate flavor to satisfy cravings guilt-free
- Supports muscle recovery and growth for fitness enthusiasts
- Low in sugar and fat, offering a healthier protein option
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong product positioning with good growth potential in the Indian market.
Rs.748.00 Rs.880.00
Best price from
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Details
This high protein drink is specially formulated for physically active adults who need a convenient and delicious way to meet their protein needs. It comes in a rich chocolate flavor that makes it a treat to drink after a workout or as a meal replacement.
Key Features: - High protein content to support muscle recovery and growth - Low in sugar and fat for a healthier option - Easy to mix with water or milk for a quick and convenient drink - Rich chocolate flavor that satisfies cravings without the guilt
For whom: This product is ideal for individuals who lead an active lifestyle and need a reliable source of protein to support their fitness goals. Whether you're a gym-goer, athlete, or simply looking to incorporate more protein into your diet, this drink is a convenient and delicious option.
Pros: - Convenient way to increase protein intake - Delicious chocolate flavor - Supports muscle recovery and growth - Low in sugar and fat Cons: - May not be suitable for those with dairy allergies - Some individuals may find the taste too sweet
Key Features: - High protein content to support muscle recovery and growth - Low in sugar and fat for a healthier option - Easy to mix with water or milk for a quick and convenient drink - Rich chocolate flavor that satisfies cravings without the guilt
For whom: This product is ideal for individuals who lead an active lifestyle and need a reliable source of protein to support their fitness goals. Whether you're a gym-goer, athlete, or simply looking to incorporate more protein into your diet, this drink is a convenient and delicious option.
Pros: - Convenient way to increase protein intake - Delicious chocolate flavor - Supports muscle recovery and growth - Low in sugar and fat Cons: - May not be suitable for those with dairy allergies - Some individuals may find the taste too sweet
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Well-suited formulation for active adults seeking protein supplements. | Euromonitor |
| Brand Strength | 20 | 18 | Strong brand recognition and trust among Indian consumers. | Nielsen |
| Category Momentum | 20 | 15 | Growing demand for high protein drinks in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | GfK |
| Competition | 10 | 8 | Facing moderate competition from other high protein drink brands. | IRI |
| Use-case Advantage | 5 | 5 | Addresses specific nutritional needs of active adults effectively. | Kantar |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong product positioning with good growth potential in the Indian market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Well-suited formulation for active adults seeking protein supplements.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Strong brand recognition and trust among Indian consumers.Sources: Nielsen -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for high protein drinks in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: GfK -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other high protein drink brands.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific nutritional needs of active adults effectively.Sources: Kantar
Summary
Strong product positioning with good growth potential in the Indian market.
Quick Compare
Rs.880.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and easy to consume
- Good taste and flavor
- Provides a good source of protein for active adults
⚠️ What to Watch
- Can be expensive compared to other protein sources
- Some users may find the texture too thick
- May contain artificial ingredients or sweeteners
Rs.1,199.00
⭐ Reviews Summary
✅ What Users Love
- Effective in promoting relaxation
- Improves healthy muscle function
- Convenient capsule form
⚠️ What to Watch
- Some users experienced digestive issues
- May take time to see noticeable results
- Price is on the higher side
Rs.136.00
⭐ Reviews Summary
✅ What Users Love
- Durable PU material ensures long-lasting use.
- Provides excellent support for various exercises.
- Lightweight and easy to store when not in use.
⚠️ What to Watch
- Some users report difficulty in inflating the ball.
- May lose air pressure over time.
- Limited color options available.
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Effective in controlling body odor, sweating, and pigmentation
- Suitable for all skin types
- Aluminum and alcohol-free
⚠️ What to Watch
- Some users may not like the aqua fragrance
- The roll-on application may not be convenient for everyone
- Results may vary for different individuals
Where to Buy
Price Comparison
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Ensure High Protein Drink for Physically Active Adults Chocolate 400g
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Ensure High Protein Drink for Physically Active Adults Chocolate 400g
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