AS-IT-IS Casein Protein 1kg

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High-quality protein supplement for lean muscle mass
  • Sustained release of amino acids for muscle recovery
  • Ideal for resistance training and low-carb diets
  • Lab-tested for purity and effectiveness

Market-Based Score (India)

66/100 (3.30/5)
Decent
AS-IT-IS Nutrition Pure Micellar Casein 1kg is well-positioned in the growing Indian protein supplement market.
Rs.1,658.00 Rs.2,369.00
Best price from Amazon.in Amazon.in
Key Features
Category Protein Supplement
Model B07K26BP1T
Price 2369.0000
Protein Content High
Fat Low
Carbohydrates Low
Digesting Speed Slow
Properties Anti-Catabolic
Flavor Unflavored
Details


AS IT IS Nutrition Pure Micellar Casein is a high-quality protein supplement that is lab tested to ensure purity and effectiveness. It is made from pure micellar casein, a slow-digesting protein that is ideal for providing a sustained release of amino acids to your muscles.

Key features of this product include its high protein content, low fat and carbohydrates, and its anti-catabolic properties. This makes it an excellent choice for anyone looking to build lean muscle mass and prevent muscle breakdown during periods of fasting or sleep.

This product is suitable for anyone looking to increase their protein intake, particularly those following a resistance training program or looking to improve their recovery and muscle growth. It is also a great option for those following a low-carb or ketogenic diet, as it is low in carbs and sugar.

Pros of AS IT IS Nutrition Pure Micellar Casein include its high protein content, slow-digesting properties, and anti-catabolic effects. It is also unflavored, making it easy to mix into your favorite recipes or shakes. Cons may include the slightly higher price compared to other protein supplements, and the fact that it is unflavored, which may not be appealing to some individuals.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Micellar casein and slow-digesting properties align with consumer preference for sustained protein release. NutritionInsight, FoodNavigator
Brand Strength 20 10 AS-IT-IS Nutrition is a recognized brand in the Indian nutrition market. Retail360, Grocery Times
Category Momentum 20 15 Growing demand for high-quality protein supplements in the Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market. PriceWatch, Retail Today
Competition 10 6 Facing competition from established brands offering similar micellar casein products in India. NutriReview, FitLife
Use-case Advantage 5 5 Suitable for individuals looking to support muscle recovery and growth during extended periods without food intake. FitnessPro, HealthMag
Final Market Score 100 66/100 (3.30/5) AS-IT-IS Nutrition Pure Micellar Casein 1kg is well-positioned in the growing Indian protein supplement market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Micellar casein and slow-digesting properties align with consumer preference for sustained protein release.
    Sources: NutritionInsight, FoodNavigator
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: AS-IT-IS Nutrition is a recognized brand in the Indian nutrition market.
    Sources: Retail360, Grocery Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for high-quality protein supplements in the Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the Indian market.
    Sources: PriceWatch, Retail Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established brands offering similar micellar casein products in India.
    Sources: NutriReview, FitLife
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for individuals looking to support muscle recovery and growth during extended periods without food intake.
    Sources: FitnessPro, HealthMag
Summary
AS-IT-IS Nutrition Pure Micellar Casein 1kg is well-positioned in the growing Indian protein supplement market.

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Where to Buy

Amazon India
₹1699.00
2-4 days · ⭐ 4.3/5
Buy
Flipkart
₹1799.00
3-5 days · ⭐ 4.2/5
Buy
HealthKart Store
₹1599.00
N/A · ⭐ 4.5/5
-
Apollo Pharmacy
₹1699.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
1699.00 2-4 days 4.3/5 Buy Now
Flipkart
1799.00 3-5 days 4.2/5 Buy Now
HealthKart Store
1599.00 N/A 4.5/5 -
Apollo Pharmacy
1699.00 N/A 4.0/5 -

Price Comparison

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Rs.1,658.00 Rs.2,369.00

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AS IT IS Nutrition Pure Micellar Casein 1 kg Lab tested Slow digesting anti catabolic protein Unflavoured

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Rs.1,658.00 Rs.2,369.00