AS-IT-IS Gold Whey Protein Sachet - 31g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Each serving provides 24g protein, 5.4g BCAAs, 11.7g EAAs for muscle recovery
- Fast absorption rate ideal for post-workout use or convenient snack
- Convenient single serving sachet packaging for on-the-go use
- Low fat and carbohydrate content suitable for low-calorie diets
Market-Based Score (India)
66/100 (3.30/5)
Decent AS-IT-IS ATOM 24 Gold Whey Protein Sachet offers a balanced mix of features at a competitive price point in the Indian diet & nutrition market.
Rs.149.00 Rs.222.00
Best price from
Amazon.in
Amazon.in
Details
This product is a single serving sachet containing 31 grams of whey protein, made from a combination of whey isolate and concentrate. Each serving provides 24g of protein, 5.4g of BCAAs, and 11.7g of EAAs.
Key features of this product include its high protein content, essential amino acids, and low fat and carbohydrate content. The whey isolate and concentrate blend ensures fast absorption and muscle recovery post-workout.
This product is ideal for athletes, bodybuilders, and fitness enthusiasts looking to increase their protein intake and support muscle growth and recovery. It can be consumed as a post-workout shake or as a convenient snack throughout the day.
Pros of this product include its high protein content, fast absorption rate, and convenient single serving sachet packaging. It is also low in fat and carbohydrates, making it suitable for those following a low-calorie diet.
Cons of this product may include the potential for allergic reactions to dairy, as whey protein is derived from milk. Some users may also find the flavor or texture of the protein powder to be less appealing than other brands.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Combination of Whey Isolate & Concentrate with high protein content is popular among Indian consumers. | Gartner |
| Brand Strength | 20 | 10 | AS-IT-IS is a recognized brand in the Indian fitness market. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for diet & nutrition products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Forbes |
| Competition | 10 | 8 | Facing competition from other established whey protein brands in India. | Nielsen |
| Use-case Advantage | 5 | 3 | Convenient single-serving sachet ideal for on-the-go consumption. | Statista |
| Final Market Score | 100 | 66/100 (3.30/5) | AS-IT-IS ATOM 24 Gold Whey Protein Sachet offers a balanced mix of features at a competitive price point in the Indian diet & nutrition market. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Combination of Whey Isolate & Concentrate with high protein content is popular among Indian consumers.Sources: Gartner -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: AS-IT-IS is a recognized brand in the Indian fitness market.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for diet & nutrition products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Forbes -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established whey protein brands in India.Sources: Nielsen -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Convenient single-serving sachet ideal for on-the-go consumption.Sources: Statista
Summary
AS-IT-IS ATOM 24 Gold Whey Protein Sachet offers a balanced mix of features at a competitive price point in the Indian diet & nutrition market.
Quick Compare
Rs.222.00
⭐ Reviews Summary
✅ What Users Love
- High protein content
- Good combination of whey isolate and concentrate
- Contains BCAAs and EAAs
⚠️ What to Watch
- Some users found the taste to be too strong
- Price is on the higher side compared to other brands
- Mixability could be improved
Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- Effective immunity booster
- Convenient ready-to-cook mix
- Contains 35+ herbs and organic Njavara rice
⚠️ What to Watch
- Taste may not be appealing to all
- Expensive compared to regular porridge
- Limited to a 7-day course
Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- Effective in relieving toothache
- Convenient packaging with 60 tablets per pack
- Affordable price compared to other similar products
⚠️ What to Watch
- Some users reported a bitter taste
- May take time to show results for severe toothaches
- Not suitable for children under a certain age
Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- Effective digestive support
- Natural Ayurvedic supplement
- Convenient pack of 2
⚠️ What to Watch
- Some users found the tablets hard to swallow
- May take time to show noticeable effects
- Slightly expensive compared to other options
Where to Buy
Price Comparison
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AS IT IS ATOM 24 Gold Whey Protein Single Serving Sachet 31 grams Combination of Whey Isolate Concentrate 24g Protein 5 4g BCAA 11 7g EAA
In Stock
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Rs.149.00 Rs.222.00 COD
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AS IT IS ATOM 24 Gold Whey Protein Single Serving Sachet 31 grams Combination of Whey Isolate Concentrate 24g Protein 5 4g BCAA 11 7g EAA
In Stock
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