Nutrela Whey Performance Concentrate 1 Kg Chocolate Flacour with Free Shaker

Nutrela Whey Performance Concentrate is a high-quality protein supplement that is perfect for athletes and fitness enthusiasts looking to support muscle growth and recovery.

Key Features:
- 24g of protein per serving
- Contains essential amino acids for muscle repair
- Low in fat and carbohydrates
- Rich chocolate flavor
- Comes with a free shaker for convenient mixing

For whom:
Nutrela Whey Performance Concentrate is ideal for anyone looking to increase their daily protein intake, whether they are actively working out or simply looking to support their overall health and wellness goals.

Pros:
- High protein content for muscle building
- Great taste that makes it easy to enjoy daily
- Convenient shaker included for on-the-go use
- Low in fat and carbs, making it ideal for those watching their calorie intake

Cons:
- May not be suitable for those with dairy allergies or sensitivities
- Some users may find the chocolate flavor too overpowering
- Higher price point compared to other protein supplements on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and free shaker add value to health-conscious consumers	Frost & Sullivan, Retail Insight
Brand Strength	20	10	Established brand reputation in the health and wellness sector	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar whey protein products in the market	Retail Gazette, India Retailing
Competition	10	6	Facing moderate competition from other whey protein brands with similar offerings	Retail Week, Grocery Business
Use-case Advantage	5	5	Convenient packaging and flavor choice cater to fitness enthusiasts	Fitness Today, HealthifyMe
Final Market Score	100	66/100 (3.30/5)	Nutrela Whey Performance Concentrate 1 Kg Chocolate Flavor is well-positioned in the growing Indian diet & nutrition market.

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