Nuskhe by Paras Neck Bright Body Scrub Dead Skin Remover With Vitamin C Radish For Women Men 100 gm Tan Removal Walnut Shea Butter Aloe Vera

Nuskhe by Paras Neck Bright Body Scrub Dead Skin Remover With Vitamin C Radish For Women Men 100 gm Tan Removal Walnut Shea Butter Aloe Vera

About Product: Nuskhe by Paras Neck Bright Body Scrub is specifically formulated to remove dead skin and tan, leaving the skin bright and rejuvenated. It contains Vitamin C, Radish, Walnut, Shea Butter, and Aloe Vera to provide nourishment and hydration to the skin.

Key Features: - Contains Vitamin C to brighten the skin - Radish helps in removing tan - Walnut exfoliates the dead skin - Shea Butter and Aloe Vera provide nourishment and hydration

For whom: This body scrub is suitable for both women and men who want to get rid of dead skin and tan, and achieve a brighter and smoother skin texture.

Pros: - Effective in removing dead skin and tan - Contains natural ingredients like Radish, Walnut, and Aloe Vera - Provides nourishment and hydration to the skin

Cons: - May not be suitable for sensitive skin types - Strong fragrance may be overpowering for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in skin-brightening ingredients like Vitamin C and Radish.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs.	Retail Today
Competition	10	8	Facing competition from established and emerging body scrub brands.	India Retail News
Use-case Advantage	5	5	Effective for tan removal and dead skin exfoliation.	Femina
Final Market Score	100	76/100 (3.80/5)	Competitively positioned body scrub with strong brand and features.

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