Nupsila Basmati Rice 20kg

0 reviews

Smart Rank ⓘ 56/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Long grain rice with aromatic flavor
Fluffy and separate grains when cooked
Premium quality sourced from best farms
Perfect for households, restaurants, catering

Market-Based Score (India)

66/100 (3.30/5)

Decent

High-quality basmati rice with strong market potential in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	41
Total / Avg	3.80★	41

Consensus: 3.80★ from 41 total reviews

Rs.2,790.00 Rs.6,000.00

Best price from

Amazon.in

Details

The Nupsila 1121 White Sella Boiled Basmati Rice is a premium quality rice that is known for its long grains and aromatic flavor. It is sourced from the best farms and has undergone a special boiling process to ensure that each grain is fluffy and separate when cooked.

Key Features: - Long grain rice - Aromatic flavor - Fluffy and separate grains when cooked - Premium quality - Sourced from the best farms - 20 kgs packaging

For whom: This rice is perfect for households, restaurants, catering businesses, and anyone who appreciates high-quality basmati rice for their meals.

Pros: - Premium quality - Long grains with aromatic flavor - Fluffy and separate grains when cooked - Perfect for various dishes

Cons: - Large packaging may not be suitable for smaller households

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal grain length and texture for traditional Indian rice dishes.	The Hindu, NDTV
Brand Strength	20	10	Established brand with good reputation for quality rice products.	Economic Times, India Today
Category Momentum	20	15	Growing demand for premium basmati rice in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other premium basmati rice brands.	Livemint, Financial Express
Competition	10	6	Facing strong competition from other premium basmati rice brands.	The Indian Express, Business Line
Use-case Advantage	5	5	Suitable for special occasions and festive meals in Indian households.	Outlook, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	High-quality basmati rice with strong market potential in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Ideal grain length and texture for traditional Indian rice dishes.

Sources: The Hindu, NDTV
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with good reputation for quality rice products.

Sources: Economic Times, India Today
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium basmati rice in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to other premium basmati rice brands.

Sources: Livemint, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing strong competition from other premium basmati rice brands.

Sources: The Indian Express, Business Line
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Suitable for special occasions and festive meals in Indian households.

Sources: Outlook, Hindustan Times

Summary

High-quality basmati rice with strong market potential in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Nupsila 1121 White Sella Boiled Basmati Rice, 20 Kgs Estimated Delivery: 2-3 days In Stock	Rs.2,790.00 Rs.6,000.00 COD	GO TO STORE GO TO STORE
Nupsila 1121 White Sella Boiled Basmati Rice, 20 Kgs Estimated Delivery: 2-3 days In Stock COD