Nupsila Golden Basmati Rice 1Kg

0 reviews
Smart Rank ⓘ 54/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality long-grain rice
  • Extra long grain with basmati aroma
  • Parboiled for easy cooking
  • Aged for enhanced flavor

Market-Based Score (India)

66/100 (3.30/5)
Decent
High-quality basmati rice with strong brand reputation and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 27
Total / Avg 3.70★ 27
Consensus: 3.70★ from 27 total reviews
Rs.188.00 Rs.300.00
Best price from Amazon.in Amazon.in
Details
Nupsila 1121 Golden Sella Basmati Rice is a premium quality long-grain rice that has been parboiled and aged to perfection.

Key Features: - Extra long grain - Basmati aroma and taste - Parboiled for easy cooking - Aged for enhanced flavor

For those who appreciate the delicate texture and distinct flavor of basmati rice, Nupsila 1121 Golden Sella Basmati Rice is the perfect choice. Whether you are cooking biryani, pilaf, or simply serving it as a side dish, this rice will elevate your meals with its superior quality.

Pros: - Easy to cook - Retains its shape after cooking - Fragrant aroma Cons: - Slightly higher price compared to regular rice - May not be readily available in all stores

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High-quality long-grain basmati rice with excellent aroma and taste. Food & Beverage News, Rice Journal
Brand Strength 20 10 Established brand reputation for quality and authenticity. The Economic Times, India Today
Category Momentum 20 15 Growing demand for premium rice varieties in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other premium basmati rice brands. AgriBusiness Today, Retail News Asia
Competition 10 6 Facing competition from other premium basmati rice brands in the market. Food Navigator, Grocery Retail
Use-case Advantage 5 5 Ideal for special occasions and festive meals in Indian households. Food & Hospitality World
Final Market Score 100 66/100 (3.30/5) High-quality basmati rice with strong brand reputation and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High-quality long-grain basmati rice with excellent aroma and taste.
    Sources: Food & Beverage News, Rice Journal
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation for quality and authenticity.
    Sources: The Economic Times, India Today
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium rice varieties in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other premium basmati rice brands.
    Sources: AgriBusiness Today, Retail News Asia
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium basmati rice brands in the market.
    Sources: Food Navigator, Grocery Retail
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for special occasions and festive meals in Indian households.
    Sources: Food & Hospitality World
Summary
High-quality basmati rice with strong brand reputation and competitive pricing.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.188.00 Rs.300.00

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Nupsila 1121 Golden Sella Basmati Rice1Kg

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.188.00 Rs.300.00