Nua Complete Comfort Sanitary Pads Designed for Sensitive Skin Pack of 50 pads for Medium flow with Disposal covers Zero Irritation Comfortable All Day Protection Ultra Thin Super Absorbent No rashes 50 Wider Back 100 Toxic Free Derm

Key Features:
- Designed for sensitive skin
- Pack of 50 pads for medium flow
- Comes with disposal covers
- Zero irritation
- Comfortable all day protection
- Ultra thin and super absorbent
- No rashes
- 50% wider back for extra coverage
- 100% toxic free
- Dermatologist approved


For whom:
Nua Complete Comfort Sanitary Pads are ideal for women with sensitive skin who are looking for a comfortable and safe option for their periods. The ultra thin design and super absorbent technology make them suitable for medium flow days.


Pros:
- Designed for sensitive skin
- Comfortable and irritation-free
- Extra coverage with wider back
- Dermatologist approved
- Toxic-free


Cons:
- Might not be suitable for heavy flow days
- Packaging could be more eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns well with the need for ultra-thin, super absorbent pads for sensitive skin.	Nielsen
Brand Strength	20	15	Established brand with focus on skin sensitivity and comfort.	Euromonitor
Category Momentum	20	10	Growing demand for sensitive skin sanitary pads in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium offerings in the market.	GfK
Competition	10	6	Facing competition from other established brands offering similar features for sensitive skin.	IRI
Use-case Advantage	5	5	Designed specifically for sensitive skin users providing all-day comfort and protection.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market for sensitive skin sanitary pads with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—