NU Organics Black Rice - 500g

0 reviews
Smart Rank ⓘ 57/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the all-natural, aromatic flavor of Black Rice - 500 Gram pack
  • Certified organic and gluten-free for a healthy dietary choice
  • Experience the richness of unpolished Kavuni Arisi with no additives
  • Premium quality product at an affordable price point

Market-Based Score (India)

66/100 (3.30/5)
Decent
NU Organics Black Rice is well-positioned in the growing Indian market for specialty rice.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 32
Total / Avg 4.20★ 32
Consensus: 4.20★ from 32 total reviews
Rs.179.00 Rs.200.00
Best price from Amazon.in Amazon.in
Details
NU organics "Black Rice" is a premium quality product that offers all the goodness of black rice in a convenient 500 gram pack.

Key Features include being all natural, aromatic unpolished kavuni arisi that is 100% certified organic, gluten-free, and contains no additives.

This product is perfect for health-conscious individuals looking to incorporate nutritious and delicious black rice into their diets.

Pros of NU organics "Black Rice" include its organic certification, gluten-free nature, and the absence of any additives or preservatives. Cons may include a higher price point compared to regular rice varieties.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Certified organic, gluten-free, and unpolished rice meets current health trends. FSSAI
Brand Strength 20 10 NU Organics is a recognized organic brand in India. Business Today
Category Momentum 20 15 Growing demand for specialty rice in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to other organic rice brands. ET Retail
Competition 10 6 Facing competition from other premium organic rice brands. Agri Business
Use-case Advantage 5 5 Black rice offers unique flavor and nutritional benefits. Food Navigator
Final Market Score 100 66/100 (3.30/5) NU Organics Black Rice is well-positioned in the growing Indian market for specialty rice.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Certified organic, gluten-free, and unpolished rice meets current health trends.
    Sources: FSSAI
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: NU Organics is a recognized organic brand in India.
    Sources: Business Today
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for specialty rice in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other organic rice brands.
    Sources: ET Retail
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium organic rice brands.
    Sources: Agri Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Black rice offers unique flavor and nutritional benefits.
    Sources: Food Navigator
Summary
NU Organics Black Rice is well-positioned in the growing Indian market for specialty rice.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.179.00 Rs.200.00

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NU organics "Black Rice" - 500 Gram|All Natural, Aromatic Unpolished Kavuni Arisi|100% Certified Organic, Gluten-Free, No Additives

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.179.00 Rs.200.00