NOX DETOX Underarm Cream Deodorant for Men Women with Vitamin E Kojic Acid Controls Odour 24 Hrs Cleans Dark Underarms No Aluminium All Skin Type Sensitive Skin Natural Vegan

NOX DETOX Underarm Cream Deodorant for Men Women with Vitamin E Kojic Acid Controls Odour 24 Hrs Cleans Dark Underarms No Aluminium All Skin Type Sensitive Skin Natural Vegan

Our NOX DETOX Underarm Cream Deodorant is a revolutionary product designed to keep your underarms fresh and clean all day long. Formulated with Vitamin E and Kojic Acid, this cream deodorant not only controls odour but also helps lighten dark underarms.

Key Features: - Controls odour for up to 24 hours - Contains Vitamin E and Kojic Acid for skin lightening - Suitable for all skin types, including sensitive skin - Aluminium-free formula - Natural and vegan ingredients

This product is suitable for both men and women who want to maintain fresh and light underarms throughout the day. Whether you have sensitive skin or not, our cream deodorant is gentle and effective for all skin types.

Pros: - Long-lasting odour control - Helps lighten dark underarms - Suitable for all skin types - Natural and vegan ingredients Cons: - May require reapplication for heavy sweaters - Some users may prefer traditional deodorant sticks or sprays for convenience

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Vitamin E and Kojic Acid cater to specific needs.	GfK
Brand Strength	20	18	Established brand with strong presence in personal care sector.	Euromonitor
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural deodorants.	Kantar
Competition	10	8	Facing competition from established natural deodorant brands in India.	IRI
Use-case Advantage	5	5	Addresses dark underarms issue while providing long-lasting odour control.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to unique formulation and competitive pricing.

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