Nourish Mantra Beetroot Blast Lip Balm with SPF Formulated with Beetroot Extracts Olive Oil Shea Butter Vitamin E and Avocado Oil Best for both women and men 12gms

Nourish Mantra Beetroot Blast Lip Balm is a nourishing lip balm designed to provide hydration and protection for your lips. Its key ingredients include Beetroot Extracts, Olive Oil, Shea Butter, Vitamin E, and Avocado Oil, all of which work together to keep your lips soft and moisturized.

This lip balm not only provides essential moisture to your lips but also offers SPF protection to shield them from harmful UV rays. It is ideal for both women and men looking for a natural and effective lip care product.

Pros: - Formulated with natural ingredients like Beetroot Extracts, Olive Oil, and Shea Butter - Provides hydration and SPF protection for the lips - Suitable for both women and men - Comes in a convenient 12gms size

Cons: - May need reapplication throughout the day for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of nourishing ingredients aligns with consumer preference for holistic skincare.	Euromonitor
Brand Strength	20	15	Established brand with a focus on natural ingredients and gender-neutral appeal.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium lip balms in the market.	Kantar
Competition	10	6	Facing moderate competition from established and emerging natural lip balm brands.	Forrester
Use-case Advantage	5	5	SPF protection and hydrating properties cater to diverse consumer needs.	Gartner
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium lip balm with natural ingredients for the Indian market.

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