Nocap Chilla Mix - Instant Breakfast 200g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with Nocap Healthy Multigrain Chilla Mix
  • Conveniently prepare dosa & cheela with this instant breakfast mix
  • Includes two chutney mixes for a complete and delicious meal
  • Get a healthy and delicious start to your day with this ready-to-cook mix

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative product with strong market fit and competitive pricing in the Indian ready-to-eat breakfast segment

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 2
Total / Avg 5.00★ 2
Consensus: 5.00★ from 2 total reviews
Rs.119.00 Rs.240.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Made with a blend of healthy multigrains for a nutritious meal - Includes two chutney mixes for added flavor - Ready to cook dosa and cheela mix for convenience

For whom: - Busy individuals looking for a quick and healthy breakfast option - Health-conscious individuals wanting a nutritious meal option - Anyone who enjoys dosas and cheelas with a twist

Pros: - Convenient and easy to prepare - Packed with healthy ingredients - Includes two chutney mixes for extra flavor

Cons: - May not be suitable for those with specific dietary restrictions - Some users may prefer making dosas and cheelas from scratch

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a diverse mix of chutneys and dosa mix catering to Indian taste preferences The Economic Times, Food Navigator
Brand Strength 20 10 Established brand reputation in the health food segment Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for convenient and healthy breakfast options in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market Retail Today, Grocery Business
Competition 10 6 Facing moderate competition from established and emerging brands in the segment Food Processing, Food Technology
Use-case Advantage 5 5 Addresses the need for quick and nutritious meal options for busy consumers Food Business News
Final Market Score 100 66/100 (3.30/5) Innovative product with strong market fit and competitive pricing in the Indian ready-to-eat breakfast segment
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a diverse mix of chutneys and dosa mix catering to Indian taste preferences
    Sources: The Economic Times, Food Navigator
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the health food segment
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient and healthy breakfast options in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail Today, Grocery Business
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and emerging brands in the segment
    Sources: Food Processing, Food Technology
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and nutritious meal options for busy consumers
    Sources: Food Business News
Summary
Innovative product with strong market fit and competitive pricing in the Indian ready-to-eat breakfast segment

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.119.00 Rs.240.00

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Nocap Healthy Multigrain Chilla Mix 200g - Instant Breakfast with Two Chutney Mixes, Ready to Cook Dosa & Cheela Mix for Nutritious Meals

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.119.00 Rs.240.00