NMFe Moisturising Lotion 450ml Natural Moisturising Factors Quick Absorbing Non Greasy and Easily Spreadable For Men and Women Both

NMFe Moisturising Lotion 450ml Natural Moisturising Factors Quick Absorbing Non Greasy and Easily Spreadable For Men and Women Both

NMFe Moisturising Lotion is a lightweight and non-greasy formula that provides intense hydration to the skin. It is enriched with natural moisturizing factors that help to restore the skin's moisture barrier and leave it feeling soft and supple.

Key Features: - Quick absorbing formula - Non-greasy and easily spreadable - Suitable for both men and women - Contains natural moisturizing factors - Provides intense hydration

This moisturizing lotion is ideal for individuals with dry or dehydrated skin, looking for a product that will deeply nourish and hydrate their skin. It is suitable for all skin types and can be used on the face and body.

Pros: - Lightweight and non-greasy - Intensely hydrating - Suitable for all skin types - Can be used on face and body

Cons: - May be too heavy for individuals with oily skin - Some may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size, quick absorbing, and suitable for both men and women.	GfK
Brand Strength	20	18	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Euromonitor
Competition	10	8	Facing moderate competition from established and emerging brands.	Nielsen
Use-case Advantage	5	5	Addresses the need for a versatile moisturizer for all genders.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this lotion well in the growing natural body care segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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