Nivea Nourishing Lotion Body Milk for 48H Moisturization 200ml

Nivea Nourishing Lotion Body Milk for 48H Moisturization 200ml

Nivea Nourishing Lotion Body Milk is a hydrating body lotion that provides 48-hour moisturization for smooth and nourished skin. This formula contains deep moisture serum and almond oil to deeply nourish and hydrate the skin, leaving it feeling soft and supple.

Key Features: - Provides 48-hour moisturization - Contains deep moisture serum and almond oil - Nourishes and hydrates the skin - Leaves skin feeling soft and smooth

For whom: This body lotion is suitable for all skin types, especially those with dry or sensitive skin. It is great for anyone looking for a long-lasting and deeply hydrating lotion to keep their skin moisturized throughout the day.

Pros: - Long-lasting moisturization - Nourishing formula with almond oil - Softens and smooths the skin - Suitable for all skin types

Cons: - May be too heavy for oily skin types - Some may find the scent overwhelming at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 48H moisturization claim aligns with the needs of Indian consumers.	Euromonitor
Brand Strength	20	18	Nivea is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	10	Facing moderate competition from both local and international brands.	GfK
Use-case Advantage	5	3	Suitable for all skin types, catering to a wide consumer base.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the Nivea Body Lotion well in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
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