NIVEA MEN Protect and Care Deodorant 150ml

NIVEA MEN Protect and Care Deodorant 150ml

- About Product: NIVEA MEN Protect and Care Deodorant is a long-lasting deodorant that provides reliable protection against body odor. It is designed to keep men feeling fresh and confident throughout the day.

- Key Features: This deodorant contains caring ingredients that help to prevent skin irritation, making it suitable for everyday use. The formula is gentle on the skin and has a pleasant, masculine scent that leaves a lasting freshness.

- For whom: This deodorant is specifically designed for men who are looking for a reliable and long-lasting solution to combat body odor. It is suitable for all skin types and can be used daily for maximum protection.

- Pros & Cons: One of the main pros of NIVEA MEN Protect and Care Deodorant is its long-lasting protection against odors. The gentle formula is also a plus, as it helps to prevent skin irritation. However, some users may find the scent to be too strong for their liking. Overall, this deodorant is a great choice for men who want to stay fresh and confident all day long.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting protection and care suitable for Indian climate.	India Today
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorant products in India.	Business Standard
Competition	10	8	Facing strong competition from both local and international deodorant brands in India.	The Economic Times
Use-case Advantage	5	5	Addresses specific needs of Indian men for odor control and skin care.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned deodorant in a competitive Indian market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—