NIVEA Gel Body Lotion 200 ml Rose Refreshing Care For 24H Hydration Non Sticky Fast Absorbing for Fresh And Healthy Skin

NIVEA Gel Body Lotion 200 ml Rose Refreshing Care For 24H Hydration Non Sticky Fast Absorbing for Fresh And Healthy Skin

This NIVEA Gel Body Lotion is a refreshing care product that provides 24-hour hydration. Its non-sticky formula is fast absorbing, leaving your skin feeling fresh and healthy.

Key Features: - 24-hour hydration - Non-sticky formula - Fast absorbing - Rose fragrance

For whom: This gel body lotion is suitable for all skin types, especially those looking for a lightweight and refreshing moisturizer.

Pros: - Keeps skin hydrated for 24 hours - Non-sticky formula - Fast absorbing - Refreshing rose fragrance

Cons: - Some may find the rose fragrance overpowering - May not provide enough hydration for extremely dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The rose fragrance and 24H hydration claim align well with Indian consumer preferences for refreshing and long-lasting products.	Euromonitor
Brand Strength	20	18	NIVEA is a well-established and trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Body lotions are a popular and essential personal care product in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body lotions in the Indian market.	Retail360
Competition	10	10	Faces moderate competition from other established body lotion brands offering similar benefits in the Indian market.	GfK
Use-case Advantage	5	3	Offers non-sticky and fast-absorbing properties, appealing to consumers looking for quick and convenient skincare solutions.	Kantar
Final Market Score	100	76/100 (3.80/5)	NIVEA Gel Body Lotion 200 ml Rose is well-positioned in the Indian body lotion market with its refreshing care, competitive pricing, and strong brand reputation.

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