NIVEA Deodorant Cool Kick 48 Hour for Men 150ml Pack of 3

NIVEA Deodorant Cool Kick 48 Hour for Men 150ml Pack of 3

NIVEA Deodorant Cool Kick 48 Hour for Men is a powerful deodorant that provides long-lasting freshness and protection against body odor.

Key Features: - Provides 48-hour protection against body odor - Enriched with Cool-Care formula for a cooling sensation - Dermatologically tested and safe for all skin types

For whom: This deodorant is specifically designed for men who are looking for a reliable and refreshing deodorant that can keep them feeling fresh and confident all day long.

Pros: - Long-lasting protection against body odor - Cooling sensation for added freshness - Safe for all skin types

Cons: - Some users may find the scent too strong - Packaging may not be travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of NIVEA Deodorant Cool Kick align well with Indian consumer preferences	Hindu Business Line, India Today
Brand Strength	20	18	NIVEA is a well-established and trusted brand in India	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant category growing rapidly in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar deodorant packs in the market	The Economic Times, Business Today
Competition	10	0	Intense competition from other popular deodorant brands in India	The Times of India, Financial Express
Use-case Advantage	5	3	Long-lasting freshness ideal for Indian climate and lifestyle	Outlook, The Tribune
Final Market Score	100	66/100 (3.30/5)	NIVEA Deodorant Cool Kick 48 Hour for Men 150ml Pack of 3 holds strong in a competitive Indian deodorant market.

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