Nilgiris Natural Citronella oil 200 ML

Nilgiris Natural Citronella oil 200 ML

Nilgiris Natural Citronella oil is a pure and potent essential oil derived from the citronella plant. It has a fresh, citrusy aroma that is calming and invigorating at the same time.

Key Features:
1. 100% pure and natural citronella oil
2. Comes in a convenient 200 ML bottle
3. Can be used for aromatherapy, massage, and as an insect repellent
4. Helps to create a refreshing and uplifting atmosphere

For whom:
- Individuals looking for a natural way to repel insects
- People who enjoy using essential oils for relaxation and well-being
- Those who prefer natural products over synthetic chemicals

Pros:
- Effective insect repellent
- Versatile oil for various uses
- Pleasant aroma for aromatherapy

Cons:
- May need to be reapplied frequently as an insect repellent
- Strong scent that some may find overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citronella oil is popular for its skin benefits in body oils.	Euromonitor
Brand Strength	20	10	Nilgiris is a trusted brand known for quality products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other natural body oil brands.	IRI
Use-case Advantage	5	5	Citronella oil offers natural insect repellent properties.	Spins
Final Market Score	100	66/100 (3.30/5)	Nilgiris Natural Citronella oil 200 ML holds a strong position in the growing Indian natural body oils market.

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