Nike Urbanite Sprayicy Road Man Edt 75ml

Nike Urbanite Sprayicy Road Man Edt 75ml

About Product: Nike Urbanite Sprayicy Road Man Edt 75ml is a refreshing, masculine fragrance designed for the modern urban man. This fragrance is perfect for those who lead an active lifestyle and enjoy exploring the city streets.

Key Features: The top notes of this fragrance include a burst of citrus and mint, giving it a cool and invigorating scent. The heart notes consist of lavender and spices, adding depth and complexity to the fragrance. The base notes of musk and wood give it a warm and sensual finish.

For Whom: This fragrance is perfect for men who appreciate a fresh and dynamic scent that can take them from day to night. It is ideal for those who want a versatile fragrance that can be worn for any occasion.

Pros: - Refreshing and invigorating scent - Long-lasting fragrance - Versatile and suitable for any occasion - Perfect for active and on-the-go individuals

Cons: - Some may find the fragrance to be too strong for their liking - May not be suitable for those who prefer more subtle scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian male consumers.	GfK
Brand Strength	20	18	Nike's strong brand reputation in urban Indian markets.	Brandwatch
Category Momentum	20	15	Strong growth in Eau de Toilette segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in India.	Euromonitor
Competition	10	8	Facing moderate competition from other popular brands in India.	Forbes
Use-case Advantage	5	5	Fulfills the need for a refreshing daily fragrance.	Kantar
Final Market Score	100	76/100 (3.80/5)	Nike Urbanite Sprayicy Road Man Edt 75ml holds a strong position in the competitive Indian Eau de Toilette market.

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