Nike Up Or Down Perfume for Men 75ml Energizing Long Lasting EDT Ideal for Active Men Fresh Citrus Musk Fragrance

Nike Up Or Down Perfume for Men 75ml Energizing Long Lasting EDT Ideal for Active Men Fresh Citrus Musk Fragrance

Key Features: - Energizing long-lasting scent - Fresh citrus musk fragrance - Ideal for active men For whom: Nike Up Or Down Perfume is designed for men who lead an active lifestyle and want a refreshing fragrance that will stay with them throughout the day. Pros: - Long-lasting scent that keeps you feeling refreshed all day - Fresh and invigorating citrus musk fragrance - Ideal for men who are always on the go Cons: - May be too strong for those who prefer lighter scents - Not suitable for those who prefer floral or sweeter fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like long-lasting and energizing appeal to active Indian men.	Mintel
Brand Strength	20	18	Nike's strong brand reputation in sportswear extends to fragrances.	Forbes
Category Momentum	20	15	Growing demand for men's fragrances in India.	Euromonitor
Price Positioning	20	10	Competitively priced for the Indian market.	Retail360
Competition	10	0	Intense competition in the men's fragrance segment in India.	IndiaRetailing
Use-case Advantage	5	3	Ideal for men with active lifestyles seeking a fresh scent.	GQ India
Final Market Score	100	66/100 (3.30/5)	Nike Up Or Down Perfume for Men 75ml is well-positioned in the growing Indian men's fragrance market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—