Nike Sea Breeze Body Mist for Men 200ml Aqua Fragrance Spray Refreshing Deodorizer

Nike Sea Breeze Body Mist for Men 200ml Aqua Fragrance Spray Refreshing Deodorizer

Key Features: - Aqua fragrance with a refreshing and rejuvenating scent - Long-lasting formula that keeps you feeling fresh all day - Convenient spray bottle for easy application - Suitable for all skin types

For whom: Men who want to stay fresh and odor-free throughout the day. This body mist is perfect for active individuals, athletes, or anyone who enjoys a clean and invigorating scent.

Pros: - Invigorating scent that uplifts your mood - Long-lasting formula that keeps you feeling fresh - Convenient spray bottle for on-the-go application

Cons: - Some may find the scent too strong or overpowering - May need to reapply throughout the day for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aqua fragrance aligns with current consumer preferences.	Euromonitor
Brand Strength	20	18	Nike's strong brand reputation in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for men's deodorants in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	8	Facing strong competition from established brands.	GfK
Use-case Advantage	5	5	Offers long-lasting freshness suitable for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Nike Sea Breeze Body Mist is well-positioned in the competitive Indian men's deodorant market.

Factor	Rating (out of 5)	Notes
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