Neza Sambar Paste - Traditional Kerala Base / 80g

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy authentic Kerala sambar flavors at home
Save time with ready-to-cook paste
Healthy option with no added preservatives
Ideal for busy vegetarians seeking flavorful meal

Market-Based Score (India)

66/100 (3.30/5)

Decent

Neza Roasted Coconut Sambar Paste offers a competitive option in the growing ready-to-cook segment with its authentic Kerala flavors and convenient preparation.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.120.00 Rs.120.00

Best price from

Amazon.in

Details

Neza Roasted Coconut Sambar Paste is a traditional Kerala varutharacha sambar base in a convenient ready-to-cook paste form.

Key Features: - Made with roasted coconut for a rich and authentic flavor - No added preservatives for a healthier option - Easy to use, simply add to vegetables and dal for a delicious sambar

For whom: - Perfect for those who love South Indian cuisine and want to enjoy authentic sambar flavors at home - Busy individuals looking for a quick and easy way to prepare a traditional dish - Vegetarians seeking a flavorful and nutritious meal option

Pros: - Authentic taste of Kerala sambar - Ready-to-cook paste saves time and effort in preparation - No added preservatives for a healthier option

Cons: - May not appeal to those who prefer a milder sambar flavor - Contains coconut, which may not be suitable for those with allergies to nuts

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alignment with consumer preference for authentic Kerala flavors and no preservatives	Nielsen
Brand Strength	20	10	Established brand with a focus on traditional Kerala cuisine	Brand Equity
Category Momentum	20	15	Growing demand for convenient ready-to-cook products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	6	Facing competition from other established sambar paste brands in the market	Grocery Today
Use-case Advantage	5	5	Convenient solution for preparing traditional Kerala Varutharacha Sambar	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Neza Roasted Coconut Sambar Paste offers a competitive option in the growing ready-to-cook segment with its authentic Kerala flavors and convenient preparation.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Alignment with consumer preference for authentic Kerala flavors and no preservatives

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with a focus on traditional Kerala cuisine

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient ready-to-cook products in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established sambar paste brands in the market

Sources: Grocery Today
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient solution for preparing traditional Kerala Varutharacha Sambar

Sources: Grocery Times

Summary

Neza Roasted Coconut Sambar Paste offers a competitive option in the growing ready-to-cook segment with its authentic Kerala flavors and convenient preparation.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Neza Roasted Coconut Sambar Paste \| 80g \| Traditional Kerala Varutharacha Sambar Base \| Ready-to-Cook Paste \| No Added Preservatives \| 100% Vegetarian Estimated Delivery: 2-3 days In Stock	Rs.120.00 Rs.120.00 COD	GO TO STORE GO TO STORE
Neza Roasted Coconut Sambar Paste \| 80g \| Traditional Kerala Varutharacha Sambar Base \| Ready-to-Cook Paste \| No Added Preservatives \| 100% Vegetarian Estimated Delivery: 2-3 days In Stock COD