NEYOKI Kavuni Idiyappam Mix 1Kg

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy authentic South Indian cuisine at home with NEYOKI Karuppu Kavuni Idiyappam Powder.
Convenient 1kg pack ensures you have enough for multiple servings.
Easy-to-use Idiyappam mix for a hassle-free cooking experience.
Experience the rich flavors of traditional Idiyappam with every bite.

Market-Based Score (India)

66/100 (3.30/5)

Decent

NEYOKI Karuppu Kavuni Idiyappam Powder 1Kg positioned well in the growing Indian ready-to-eat & cook segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.349.00 Rs.500.00

Best price from

Amazon.in

Details

NEYOKI Karuppu Kavuni Idiyappam Powder is a traditional South Indian breakfast item made from black rice flour. This idiyappam mix is easy to prepare and has a unique, earthy flavor that sets it apart from regular white idiyappam.

Key Features: - Made from black rice flour - Easy to prepare - Unique, earthy flavor

This idiyappam mix is perfect for those looking to add a twist to their regular breakfast routine. It is ideal for anyone who enjoys South Indian cuisine and wants to try a new variation of idiyappam.

Pros: - Unique flavor - Easy to prepare - Versatile and can be paired with a variety of side dishes Cons: - May not appeal to those who prefer traditional white idiyappam - Slightly higher cost compared to regular idiyappam mixes.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers authentic and high-quality ingredients for traditional Idiyappam preparation	Food Navigator, NDTV Food
Brand Strength	20	15	Established brand with loyal customer base in the Indian market	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for traditional Indian ready-to-eat products	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	Livemint, Moneycontrol
Competition	10	6	Facing moderate competition from local and regional brands offering similar products	The Indian Express, Business Today
Use-case Advantage	5	5	Convenient solution for quick and delicious South Indian breakfasts	Times of India
Final Market Score	100	66/100 (3.30/5)	NEYOKI Karuppu Kavuni Idiyappam Powder 1Kg positioned well in the growing Indian ready-to-eat & cook segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers authentic and high-quality ingredients for traditional Idiyappam preparation

Sources: Food Navigator, NDTV Food
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with loyal customer base in the Indian market

Sources: The Hindu, Economic Times
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for traditional Indian ready-to-eat products

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Livemint, Moneycontrol
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from local and regional brands offering similar products

Sources: The Indian Express, Business Today
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient solution for quick and delicious South Indian breakfasts

Sources: Times of India

Summary

NEYOKI Karuppu Kavuni Idiyappam Powder 1Kg positioned well in the growing Indian ready-to-eat & cook segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	NEYOKI Karuppu Kavuni Idiyappam Powder 1Kg / Idiyappam Mix Estimated Delivery: 2-3 days In Stock	Rs.349.00 Rs.500.00 COD	GO TO STORE GO TO STORE
NEYOKI Karuppu Kavuni Idiyappam Powder 1Kg / Idiyappam Mix Estimated Delivery: 2-3 days In Stock COD