Nexxus Promend Repair Bond Repair Shampoo for Damaged Hair I Sulfate Free I Keratin I250ml

Nexxus Promend Repair Bond Repair Shampoo for Damaged Hair I Sulfate Free I Keratin I250ml

Nexxus Promend Repair Bond Repair Shampoo is specially formulated to repair and restore damaged hair. Its sulfate-free formula gently cleanses while helping to bond and seal split ends for healthier-looking hair.

Key Features: - Contains Keratin to help strengthen and repair damaged hair - Sulfate-free formula is gentle on hair and scalp - Helps to bond and seal split ends for smoother, healthier-looking hair

For whom: This shampoo is ideal for individuals with damaged hair in need of repair and strengthening. It is suitable for all hair types and textures.

Pros: - Helps to repair and strengthen damaged hair - Sulfate-free formula is gentle on hair and scalp - Leaves hair looking smoother and healthier

Cons: - Some users may find the formula to be too heavy for their hair type - May not be as effective for extremely damaged hair or split ends

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin-infused formula aligns with Indian consumers' preference for hair repair products.	Euromonitor
Brand Strength	20	18	Nexxus is a well-known brand with a strong presence in India.	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium sulfate-free shampoos in India.	Retail360
Competition	10	8	Facing competition from other established sulfate-free shampoo brands in India.	Kantar
Use-case Advantage	5	5	Addresses the specific need for repairing damaged hair in Indian consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Nexxus Promend well in the growing Indian sulfate-free shampoo market.

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